What's going to happen to miles?
Aug 9, 2009 | 10:56 pm
#1
Original Poster
Join Date: Dec 2006
Location: Chicago
Posts: 150
What's going to happen to miles?
Doing some research for a friend. If Republic or Southwest do acquire Frontier, what's going to happen to miles? I'm not too familiar with the programs.I know that Southwest counts flights and has no real elite program, while Frontier is on miles. Any idea of will happen to status+miles?
Aug 10, 2009 | 7:23 am
#2
FlyerTalk Evangelist
Join Date: Feb 2003
Location: Denver, CO, USA
Programs: Sometimes known as [ARG:6 UNDEFINED]
Posts: 28,776
Doing some research for a friend. If Republic or Southwest do acquire Frontier, what's going to happen to miles? I'm not too familiar with the programs.I know that Southwest counts flights and has no real elite program, while Frontier is on miles. Any idea of will happen to status+miles?
--Republic acquires: F9 continues as is; FF program continues as is.
--Southwest acquires: F9 miles probably converted to Rapid Rewards credits, so many miles for so many credits.
Least likely scenario: Miles go poof.
Aug 11, 2009 | 8:49 am
#3
Moderator: Southwest Airlines, Capital One
Join Date: Sep 1999
Location: California
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I can't find it right now, but someone from Southwest indicated that F9 miles would eventually move to Rapid Rewards. IMHO, you can take that to the bank.
Rapid Rewards is due for an overhaul early in 2010, and the new program is expected to resemble Virgin America's Elevate and the relaunched JetBlue True Blue (which we call TrueBlue2 here).
If I were running Rapid Rewards, I would delay merging F9 miles until RR 2.0 begins. Why? Because RR 2.0 will be much less favorable than today's RR for some customers. Those people will be upset. Southwest doesn't need to add F9 customers to the ranks of those disappointed by the change to RR 2.0.
Edited to add this link to discussion of RR 2.0: http://www.flyertalk.com/forum/south...on-thread.html
Rapid Rewards is due for an overhaul early in 2010, and the new program is expected to resemble Virgin America's Elevate and the relaunched JetBlue True Blue (which we call TrueBlue2 here).
If I were running Rapid Rewards, I would delay merging F9 miles until RR 2.0 begins. Why? Because RR 2.0 will be much less favorable than today's RR for some customers. Those people will be upset. Southwest doesn't need to add F9 customers to the ranks of those disappointed by the change to RR 2.0.
Edited to add this link to discussion of RR 2.0: http://www.flyertalk.com/forum/south...on-thread.html
Last edited by nsx; Aug 11, 2009 at 9:28 am