Bloggers' Compensation
 

Comparing the FT universe when I first lurked nearly a decade ago, it seems that everybody and his mother has a blog these days.

The vast majority though, seem to be focused on a revenue generation (hawking credit cards, etc.) than posting quality content. Does anybody have any insight on the compensation of bloggers like TPG? It seems a bit puzzling how TPG, etc. can have so many readers when the content isn't quality but rather the quantity of posts?

Also, does anybody have any idea how much the FTG was acquired for? Its just something that is too interesting to ignore! :D

TPG has so many readers because he's basically the first stop for anyone interested in getting into 'the game'

FT is for experts/advanced

BA is too messy (in my opinion) to be a first stop for anyone

TPG has the ear of most millennial, even the 50-something crowd (somehow my dad stumbled upon him before I even told him I was doing the credit card churning/miles stuff)

His site, while vapid on content (to us), is clear, easy to access, etc.

Bloggers make revenue from a combo of: ad clicks, affiliate links, and credit card apps ($100-200/app). That money adds up quickly.

Someone correct me if I'm wrong..

I certainly don't have any evidence but I surmise that a very high percentage of a blogger's income is the credit card conversions. I read somewhere that for certain premium cards, the commissions can be as high as $400. It would be nice if the banks would cut back drastically on how much they pay in commissions to affiliates and give more non-cash bonuses to cardholders for referrals.

As for TPG, he most be rolling in the dough even after he pays his directors, executive producers, managing editors, international travel consultants, contributors, and other writers.

High percentage: yes.

But, it's worth noting, I've made $13USD in ad clicks on my new site, despite having zero readership, and only 1 ad hidden three pages deep.

I can only imagine pages that get 40k hits per month...

If you have no readers, how can you make money off ad clicks? Do you have a well trained pet?

The top 4-5 will be doing $1m plus easily and probably $3m+ at the top end. This is based on extrapolation of various factors (remember I probably have the biggest English language non US blog).

TPG has 1m monthly unique visitors. $3m would represent less than 100 apps per day at an average of $100 a pop.

Rephrase: I have no readership

When I check my analytics at the end of the day, I may have 29 unique readers

That's nothing....

But someone must have been clicking, and it ain't me [strictly forbidden, obviously]

IB knows and isn't saying. The former owner knows but has indicated that he is bound by an NDA. Even if he could tell us without penalty: why would he want to?

wasnt it just the top 3 who werent cut by one of the card companies for not meeting required threshold?

i cant remember how long ago it was that i heard the specific figures i heard. maybe as long as a year or two ago. which means substantial increase since then.

And I thought $1mm was the high range...:rolleyes:

Same.

SEO matters. And the SEO on that site is pretty darn good. Even with the content having only marginal value.

Probably 95% of the money is made by 5% of points bloggers. Even if someone has affiliate links it doesn't mean they're rolling in cash.

how many blogs are there? vs only 3 that were not cut by that one card company.

Gosh it is funny to see that no one on the blog bashing board has any idea what they are talking about! :td: