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-   -   Losing the gold touch (https://www.flyertalk.com/forum/emirates-skywards/1246727-losing-gold-touch.html)

joorinainen Aug 15, 2011 10:39 am


Originally Posted by ung1 (Post 16927337)
I still think EK is a great airline, there's no doubt about that.

As for Skywards and other programmes - with LH you feel like they're out to nickel and dime you. Look at the M&M forum and there's enhancements every week. EK used to be about the comfort, convenience and pleasure of flying. Sure, you become too liberal and your business becomes unviable. But EK has always been innovative in the past, and it would be nice to see them finding innovative solutions (which they say they are working on), rather than following the pack and reducing mileage and benefits. That's what differentiates a market leader (one that has a lot of financial resources at hand in this case) from the 'industry'.

Don't want to start any offtopic or flaming i just want to comment on this that having boatloads of money, cheap oil and government that backs you up virtually in every way isn't actually anything "innovative".

ung1 Aug 15, 2011 11:08 am


Originally Posted by joorinainen (Post 16927925)
Don't want to start any offtopic or flaming i just want to comment on this that having a boatloads of money, cheap oil and government that backs you up virtually in every way isn't actually anything "innovative".

While the effect of that on Emirates is very debatable, one could say the same of Saudi Arabian, Royal Brunei, Gulf Air etc.

Innovation is First Class Suites, onboard showers, onboard bar, ICE, route expansion, flight path planning and a lot of other things that aren't visible to a passenger. If you have the resources, invest them in creating an excellent product. That's something EK has typically done.

The problem at present is that EK's profits are likely being used to pay off Dubai's colossal debt.

rathin100 Aug 15, 2011 2:51 pm

Ive gone off Emirates for various reasons, but I think it is fair to point out that EK does NOT benefit from cheap oil. Oil is purchased at global prices. So its debt incurred to buy/lease aircraft.

As far as govt backing is concerned its normal in city-states. Singapore and Hong kong do it too.. for the very simple reason that these are big domestic busineses for small countries and so ""too big to fail"" for reputational as well as commercial reasons (No one is going to judge or rate India China or USA by their airlines) It just means that govt spends a lot of time and effort thinking aboput how to help the airline grow

The model works -- at least they are not bloodsucking leeches living off taxpayer handouts like contemporary Air India and Alitalia (for much of its life)...


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