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From today's NumLock newsletter

Taco Bell is suing to cancel two trademarks over the phrase “Taco Tuesday,” which the restaurant argues is a common term and not identified with the brand that owns it and thus no longer a trademark. In 1982, Greg Gregory of Gregory’s Restaurant and Bar in New Jersey got a trademark for “Taco Tuesday” and then the owner of Minnesota restaurant Taco John’s got the copyright in the other 49 states in 1989. Taco John’s has been aggressive in defending their trademark, sending cease and desists around the country for restaurants that dared consecrate Tuesdays with tacos. Taco Bell, with its 15,638 eateries that sell food that occasionally resembles tacos, is hoping to free the phrase up from Taco John’s, which has around 400 locations.

Ananya Bhattacharya, Quartz

So quite likely, they're going to out (bully) lawyer the original restaurant. Although if Taco John's has been defending their trademark, I don't see why a court should allow TB to bully the joint...

Why not just have Taco Thursdays?

I tried a Taco Bell in my region (the only one, which shares the premise with a KFC) - first time at any TB for years. It's really expensive (no deals as in the U.S.) in Canada and food is pretty bad. There must be a loyal following otherwise I can't see it being popular.

I love Taco Bell, mostly because I associate it with being in the USA.

There's a branch an hour or so from where we live in Wales and I go about once every two months for a pick-me-up when our next US trip seems far away.

The Taco Bell in Chalan Kanoa (right across from Mt. Carmel Cathedral), Saipan, Commonwealth of the Northern Mariana Islands (the CNMI), USA, also shares premises with KFC. :D

I like getting ten soft tacos, a Grande Meal. During 2021 when my Hilton AmEx was giving out $5 monthly restaurant credits, I went there a few times. :cool: 🤠 💚