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-   -   Wine- looking for everyday drinkers at a lower price... (https://www.flyertalk.com/forum/diningbuzz/1359810-wine-looking-everyday-drinkers-lower-price.html)

DJGMaster1 Jul 14, 2012 10:02 pm


Originally Posted by brooklynmatt (Post 18814372)
Like I said, I heard that TJs used to get stuff like this and was excited about it, but right now, their top of the line Reserve Cab is a comparable to a Bogle. It really isn't that good in reality.

In theory, your posts make a lot of sense and get me all excited about them, but buying the wine...nope... not anymore.

I really wish it was otherwise.

Currently, my favorite amongst the Trader Joes $10 stuff is their 2009 Reserve G-S-M blend, from Paso Robles. Not a huge wine, but great fruit and lots of finesse and complexity. A very nice near-term drinker at the $9.99 price point, and a cut above their current Cabernets.

slawecki Jul 15, 2012 7:34 am


Originally Posted by cordelli (Post 18842941)
The news covering the worlds most expensive wine a bottle for $168,000 (of which only 12 were made).

One of the stories about it

http://www.wired.com/wiredscience/20...xpensive-wine/

talks about how price is connected to taste for some people

Research shows that people’s enjoyment of wine is influenced by how much it costs. According to Caltech neuro-economist Antonio Rangel, who has studied this, “When people drank the same wine, but they believed it was a more expensive wine, areas of the brain that are associated with encoding pleasure were more active.”

Rangel and colleagues scanned people in a functional MRI machine while they tasted Cabernet Sauvignons that were marked higher or lower than their actual retail price. Tasters reported liking the exact same wine better when they thought it cost more than they did when it had been marked down, and their brains followed suit: The orbitofrontal cortex, a part of their brains associated with experiencing pleasure, was more active when they thought the wine was costlier.

dot dot dot

Interestingly, when Rangel’s team conducted blind tastings (without providing prices) with people who weren’t connoisseurs, they reported liking the cheapest wines the most. When the researchers did this with people from the Stanford wine club, they found the same thing. “I suspect though that if you go to sommeliers – people with very educated palates – the illusion breaks down,” Rangel said

are you familiar with the slawecki study. slawecki, an mit physical scientist has noted that over 50% of the people attending various wine tasting dinners cannot detect severely corked (defective)wine. the wines are usually poured to a row or table of the "connoisseurs" and not a one of them complains.

of late, i have had great success purchasing non-selling wines from retailers. they claim the stuff does not sell because people do not like the labels?????? talk about the ultimate label drinkers.

Fornebufox Jul 18, 2012 2:09 pm

I prefer sauvignon blanc to chard, and have half a dozen Marlborough NZ labels I rotate through at around $8-12. Trader Joe always has at least one of them $1-2 cheaper than the so-called discount wine stores around here.

brooklynmatt Jul 29, 2012 4:01 pm

Shopping today I picked up a box of Black Box Cab 22.99 for 4 bottles, said to keep for 4 weeks... It's not that bad (I prefer a little more body but it's very drinkable). I'd rate it higher than any modern TJ offering and similar to a 14-16 bottle.

There was another brand in wooden boxes that had wine labels on them that looked higher end too...

Could be the answer...


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