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Originally Posted by brooklynmatt
(Post 18814372)
Like I said, I heard that TJs used to get stuff like this and was excited about it, but right now, their top of the line Reserve Cab is a comparable to a Bogle. It really isn't that good in reality.
In theory, your posts make a lot of sense and get me all excited about them, but buying the wine...nope... not anymore. I really wish it was otherwise. |
Originally Posted by cordelli
(Post 18842941)
The news covering the worlds most expensive wine a bottle for $168,000 (of which only 12 were made).
One of the stories about it http://www.wired.com/wiredscience/20...xpensive-wine/ talks about how price is connected to taste for some people Research shows that people’s enjoyment of wine is influenced by how much it costs. According to Caltech neuro-economist Antonio Rangel, who has studied this, “When people drank the same wine, but they believed it was a more expensive wine, areas of the brain that are associated with encoding pleasure were more active.” Rangel and colleagues scanned people in a functional MRI machine while they tasted Cabernet Sauvignons that were marked higher or lower than their actual retail price. Tasters reported liking the exact same wine better when they thought it cost more than they did when it had been marked down, and their brains followed suit: The orbitofrontal cortex, a part of their brains associated with experiencing pleasure, was more active when they thought the wine was costlier. dot dot dot Interestingly, when Rangel’s team conducted blind tastings (without providing prices) with people who weren’t connoisseurs, they reported liking the cheapest wines the most. When the researchers did this with people from the Stanford wine club, they found the same thing. “I suspect though that if you go to sommeliers – people with very educated palates – the illusion breaks down,” Rangel said of late, i have had great success purchasing non-selling wines from retailers. they claim the stuff does not sell because people do not like the labels?????? talk about the ultimate label drinkers. |
I prefer sauvignon blanc to chard, and have half a dozen Marlborough NZ labels I rotate through at around $8-12. Trader Joe always has at least one of them $1-2 cheaper than the so-called discount wine stores around here.
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Shopping today I picked up a box of Black Box Cab 22.99 for 4 bottles, said to keep for 4 weeks... It's not that bad (I prefer a little more body but it's very drinkable). I'd rate it higher than any modern TJ offering and similar to a 14-16 bottle.
There was another brand in wooden boxes that had wine labels on them that looked higher end too... Could be the answer... |
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