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Comfort Basic is Rolling Out
https://news.delta.com/introducing-d...ience-unpacked
I suppose the one thing we can be thankful for is that it appears this still earns full MQDs. People may recall that in the survey that was done last year, one of the potential options was that Comfort Basic would only earn half the MQDs. |
FWIW I found it being tested on the DCA-MIA route.
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Originally Posted by LAX2DCA
(Post 37412538)
FWIW I found it being tested on the DCA-MIA route.
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I'm sure the general population will prove me wrong, but seriously who is paying a premium for a guaranteed C+ middle :confused:. Relative to Main Basic, it seems like the odds of getting a middle with gate assignment are vastly higher given the tiny C+ cabins and tendency to sell out.
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Originally Posted by findark
(Post 37412565)
I'm sure the general population will prove me wrong, but seriously who is paying a premium for a guaranteed C+ middle :confused:. Relative to Main Basic, it seems like the odds of getting a middle with gate assignment are vastly higher given the tiny C+ cabins and tendency to sell out.
Let's hope this test goes terribly for Delta and they re-evaluate. https://cimg1.ibsrv.net/gimg/www.fly...c067923aad.png |
What a joke. Note you also earn significantly fewer base miles.. only 2/$ even though you're paying more than normal economy. Why would somebody pay more for a middle seat even if you get a bit more legroom? Can't wait to see couples booking this and expecting to sit together and trying to ask other pax to move into a middle seat so the basic holders can be together.
The only thing I see this resulting in is higher fares for normal Comfort seats. Just like with main cabin... basic will become the previous normal price, and normal prices will go up. Pathetic and confusing. |
Originally Posted by dw
(Post 37412583)
Indeed, it even discloses in the display for the bundle that you are likely to end up in a middle seat.
Let's hope this test goes terribly for Delta and they re-evaluate. https://cimg1.ibsrv.net/gimg/www.fly...c067923aad.png Pay extra for a middle seat. Yeah, I'm all over that. David |
Originally Posted by rylan
(Post 37412594)
The only thing I see this resulting in is higher fares for normal Comfort seats. Just like with main cabin... basic will become the previous normal price, and normal prices will go up. Pathetic and confusing.
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I wonder what that 'partial e-credit' and 'changes for a fee' means also.
Hope corporate booking tools block/omit these like main basic fares. |
It's good Delta is disclosing this will likely be a middle seat but I bet plenty of people will buy this product not realizing this and then be disappointed.
This also continues the long trend of reducing available seats for elite upgrades, especially for Silvers and Golds. |
Originally Posted by dw
(Post 37412561)
From what I can see, currently the fare difference between Basic and Classic on that route is the same for Main cabin and for Comfort ($35 on the date I checked).
https://pro.delta.com/content/agency...structure.html It looks like they got the ordering reversed in the document. Note that 'C' = W class and 'I' = S class, while '1' = S class and '2' = W class. W class is the pricier fare band for C+ fares.
Originally Posted by rylan
(Post 37412623)
I wonder what that 'partial e-credit' and 'changes for a fee' means also.
Hope corporate booking tools block/omit these like main basic fares. https://cimg6.ibsrv.net/gimg/www.fly...3660e40a99.png |
Originally Posted by xliioper
(Post 37412690)
It's in the T&Cs (also in the Penalties section of the fare rules). Fees are the same as for Basic Economy.
Clearly, one of the ultimate goals here is to bring back change fees to all classes of service. |
Originally Posted by rylan
(Post 37412594)
The only thing I see this resulting in is higher fares for normal Comfort seats. Just like with main cabin... basic will become the previous normal price, and normal prices will go up. Pathetic and confusing.
Old C+ prices will be Comfort Basic, and new C+ prices are higher. |
Originally Posted by dw
(Post 37412583)
Indeed, it even discloses in the display for the bundle that you are likely to end up in a middle seat.
Let's hope this test goes terribly for Delta and they re-evaluate. This is probably a stepping stone to First Basic and D1 Basic too. Will be curious to see what restrictions come with those if/when those rollout. |
Originally Posted by ATOBTTR
(Post 37412759)
This is probably a stepping stone to First Basic and D1 Basic too. Will be curious to see what restrictions come with those if/when those rollout.
Sadly, unbundling of D1 probably makes sense for transatlantic flights (for DL) because with the JV, I believe VS and AF/KLM have been unable to unbundle their own North American transatlantic premium fares the way they do in other markets. Once DL gets on board, they'll all be able to align bundles. |
This makes me wondering how the 'Extra' fares are selling. I can't imagine that many/anyone is actually paying the massive upsell for 'Extra' over normal, especially when you can select C+ for less than main extra.
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Originally Posted by DCFlyer0306
(Post 37412681)
This also continues the long trend of reducing available seats for elite upgrades, especially for Silvers and Golds.
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Originally Posted by dw
(Post 37412878)
Not sure that is necessarily going to be the case, since we aren't seeing evidence that Comfort Basic is going to be cheaper than what regular Comfort was yesterday. If anything, the additional uncharge to avoid a middle seat might make buying up to Comfort less appealing.
In fact, the pricing positioning was.. interesting. DCA-MIA round trip December 9 to December 16th (by order of price): * Main Basic - $137 * Comfort Basic - $197 * Main Classic - $207 * Comfort Classic - $267 * Main Extra - $375 * Comfort Extra - $447 * First Classic - $1253 * First Extra - $1613 Comfort Basic was actually priced less than Main Classic. It wouldn't surprise me if Delta is actually trying to convince people to buy up from Basic Economy rather than buy up from Main Classic. I'm sure it will be route and supply/demand specific, but Delta probably views the middle C+ seats as "slack revenue" right now - outside of business traveler edge cases (packed plane, only middle seats available anyways). The mileage earning and ineligible upgrades is interesting - psychologically I think they are trying to get elites to keep buying Main Extra (although giving MQDs eats into that slightly). If they can get even a few Basic Economy passengers to upgrade to Basic Comfort, they are coming out on top. In my experience, on full flights with a lot of Basic Economy passengers, a lot of Basic Economy passengers get upgraded into middle C+ seats anyways. At a minimum, this is consumer psychology crap to try to extract additional revenue. They get to advertise a reasonable looking C+ price to get people to look at the offering, and then anchor people to try to buy the middle option because it looks "reasonable" in terms of what you get versus the opposite ends (Basic and Extra). Even if it only gets average revenue up 1 or 2%, that goes straight to the bottom line. Personally as a consumer the complexity is getting too much for me. Not seeing the actual prices (regular Main Cabin / Comfort+) on the buying screen annoys me to no end. At this point with what will end up being 9 total sales options (Basic/Classic/Extra for each tier, even if the Extra doesn't really ever count as one - it is again just used as price anchoring) is ridiculous. At that point you're basically just in ULCC carrier pricing models except with a menu of 9 bundle options rather than 7-8 al a carte add-ons. Absolutely ridiculous. |
With MC Basic Economy I cannot use SC with my Reserve card. How about if I buy Comfort Basic?
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Originally Posted by sydneyracquelle
(Post 37413185)
With MC Basic Economy I cannot use SC with my Reserve card. How about if I buy Comfort Basic?
https://cimg3.ibsrv.net/gimg/www.fly...48a46ddd62.png |
Originally Posted by sydneyracquelle
(Post 37413185)
With MC Basic Economy I cannot use SC with my Reserve card. How about if I buy Comfort Basic?
https://cimg3.ibsrv.net/gimg/www.fly...21c2460ed2.png |
I think this would be a good seller for routes that are on regional jets since you are not going to end up in a middle.
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An interesting consequence, be it unintended or not, will be frustrations for PMs and DMs who may well see open C+ seats on a seatmap but won't be able to select them via their complimentary C+ access benefit because C+ will actually be sold out with those empty seats being held for assignment at check-in or at the gate for those who bought C+ Basic. I wonder if DL will account for this and just grey out C+ seats if C+ becomes sold out so as not to create a false impression of available seats.
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Originally Posted by SJC ORD LDR
(Post 37413416)
I think this would be a good seller for routes that are on regional jets since you are not going to end up in a middle.
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More “basic” nonsense…. Ugh. Just a money grab and a way to make the “classic/normal” fares higher while detracting from customer experience and adding confusion along the way.
I’m waiting for the first carrier out there to finally say enough is enough with the confusing tiers. Simple straightforward pricing if you want coach, premium economy, or first/business. Consumers are getting tired of having a multitude of options to choose from and having to select a high tier just to get what was once the norm. I look at someone like my father, who was once all over basic when it first came out to save a few bucks. He’s been burned on middle seats and essentially no flexibility so he’s done with it. Lesson learned. He started booking C+ or F to avoid any possibility of selecting basic in Main (he’s not very airline fare literate). I’ll need to warn him of this new “enhancement.” |
90+% of the people who book this fare will do so by mistake.
Doubt the phone and CS agents are going to like the feedback they get from people who don't read what they are buying. |
Originally Posted by rylan
(Post 37412857)
This makes me wondering how the 'Extra' fares are selling. I can't imagine that many/anyone is actually paying the massive upsell for 'Extra' over normal, especially when you can select C+ for less than main extra.
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Now I understand why they added all these extra rows..
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Tall people will pay for extra leg room.
I think, the motive behind Comfort Basic: Delta loses too many C+ seats to upgrades for Platinums and Diamonds who clear those seats right after ticketing. If a few more are sold the revenue impact is significant, because in addition it forces some of the top medallion customers pay for F seats in the absence of C+ ones |
Originally Posted by GagaPilot
(Post 37414117)
Since the “extra” fares rolled out I’ve purchased two of them: the first was an international D1 ticket that had a fair amount of uncertainty, and extra was only $500 more to make things fully refundable. I did that so as to not have a massive e-credit should I need to cancel. The second was also an international fare, though in PS where the extra gave me F on the domestic segments for only about $400 more (I honestly didn’t know that was a new perk of the extra fare for PS, as in the past it was super annoying it only booked into C+). Anyway a small sample size, and only for some personal international leisure travel. Definitely not booking them for my standard domestic tickets whether in F, C+, or Y when I can just take a credit if needed without giving DL a massive loan.
January flight booked 8 months in advance. Was able to re-fare three times to a lower price (2 fare class improvements on one leg and 1 on the other) for refunds instead of credits. Fun fact … when PS debuted in 2017 on the new A350 all domestic legs were in F and SkyClub was included. How things change. |
Originally Posted by FlyBitcoin
(Post 37414501)
Fun fact … when PS debuted in 2017 on the new A350 all domestic legs were in F and SkyClub was included. How things change.
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Originally Posted by ethernal
(Post 37413079)
Well, I just did a test booking on the route mentioned by a poster above - and in this case it was clear that it was actually cheaper.
In fact, the pricing positioning was.. interesting. DCA-MIA round trip December 9 to December 16th (by order of price): * Main Basic - $137 * Comfort Basic - $197 * Main Classic - $207 * Comfort Classic - $267 * Main Extra - $375 * Comfort Extra - $447 * First Classic - $1253 * First Extra - $1613 Or look at it as a steep $60 upgrade over main basic for the "basic" customer... Ooh "rip-off"! I don't see any parties of two or more booking this. Basic travelers, due to the inflexibility of the ticket, are not booking as far in advance as DM's and PM's who get the comp upgrades either, so not sure that matters much. Still would be crazy in some situations to see a C+ seat map with 7 seats open including some windows and aisles, with 6 C+ basic secretly sold in the background, only to have the entire map get "X"ed out when the 7th C+ basic seat is sold. But I think DL will limit the number of basic C+ seats sold in advance to prevent high-school or small college basketball teams from booking up 12-18 seats for less than the cost of main. Perhaps the average height and weight of middle C+ seat occupants increase slightly once this is rolled out system-wide. I can see the FT thread on that subject coming in 2026. |
Originally Posted by GagaPilot
(Post 37414117)
Since the “extra” fares rolled out I’ve purchased two of them:
The second was also an international fare, though in PS where the extra gave me F on the domestic segments for only about $400 more (I honestly didn’t know that was a new perk of the extra fare for PS, as in the past it was super annoying it only booked into C+). |
I could see myself buying this on a long haul domestic. A likely-middle is easier to stomach with a little extra legroom, a few drinks (2 services), some pistachios, and a higher likelihood of bin space via early boarding so I don't have to wait at baggage claim after a long flight.
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Originally Posted by FlyBitcoin
(Post 37414097)
90+% of the people who book this fare will do so by mistake.
Doubt the phone and CS agents are going to like the feedback they get from people who don't read what they are buying.
Originally Posted by A321T
(Post 37415741)
I could see myself buying this on a long haul domestic. A likely-middle is easier to stomach with a little extra legroom, a few drinks (2 services), some pistachios, and a higher likelihood of bin space via early boarding so I don't have to wait at baggage claim after a long flight.
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Originally Posted by FlyBitcoin
(Post 37414501)
Yes. The domestic leg in F would have been same price as the extra - regular fare difference for international PS with the domestic in C+ for me so I’ll take the extra miles and refund ability for free.
January flight booked 8 months in advance. Was able to re-fare three times to a lower price (2 fare class improvements on one leg and 1 on the other) for refunds instead of credits. Fun fact … when PS debuted in 2017 on the new A350 all domestic legs were in F and SkyClub was included. How things change. |
I am waiting for the Delta One Ultra Basic fare to launch. No pre-assigned seat, you must check in with the app (counter extra), no checked bag allowance ($299 per bag), no lounge access, one bag of Bischoff cookies for Diamond members with eligible credit card, 1 miles per $10 earned,
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Originally Posted by dw
(Post 37412512)
https://news.delta.com/introducing-d...ience-unpacked
I suppose the one thing we can be thankful for is that it appears this still earns full MQDs. People may recall that in the survey that was done last year, one of the potential options was that Comfort Basic would only earn half the MQDs. |
Delta has been beyond disappointing. Always finding ways to charge more without providing any value.
Shame on them. I hope people do NOT pay. |
Originally Posted by GagaPilot
(Post 37413830)
I’m waiting for the first carrier out there to finally say enough is enough with the confusing tiers. Simple straightforward pricing if you want coach, premium economy, or first/business. Consumers are getting tired of having a multitude of options to choose from and having to select a high tier just to get what was once the norm.
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