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-   -   Continental Needs to Get on Twitter (https://www.flyertalk.com/forum/continental-onepass-pre-merger/982283-continental-needs-get-twitter.html)

ConciergeMike Aug 6, 2009 6:40 am

Wirelessly posted (BlackBerry8830/4.2.2 Profile/MIDP-2.0 Configuration/CLDC-1.1 VendorID/105)


Originally Posted by ijgordon

Originally Posted by ConciergeMike (Post 12180563)
I can't speak to penetration rates, but why do "the most profitable customers" matter?

Do you really have to ask this??

Yes, I do. Please address the point I made regarding your assertion. Mocking my thought process serves no useful end.

Hartmann Aug 6, 2009 6:42 am


Originally Posted by CJ1120 (Post 12182445)
perhaps...I don't quite thing FB is a fad though, although in truth neither has made a dime yet, nor have either of them shown a near term plan to become profitable.

Facebook certainly was considered a fad when it was first created and was predicted to die just a few months after it began. No one realized it was going to be a MySpace killer.

Twitter has shown semblance of business structure and profit models. They are going to offer premium accounts and different ways for companies to reach customers.

Hartmann Aug 6, 2009 6:44 am


Originally Posted by COpltASgldPHX (Post 12183151)
Once CO starts using Twitter they will only receive Tweets from those they choose to "follow" and those who reply directly to a Tweet they send out. I'm sure the number of petty gripes will be minimal.

This could evolve into a valuable marketing and PR tool. United sends out "Twares" which are limited availability city-specific fares. They also recently used Twitter to alert followers about the IT meltdown that occurred @ORD.

Sure, CO will only directly see the tweets made by those they subscribe to, but they could easily do a search for people's issues.

Nicksterguy Aug 6, 2009 6:54 am

Pffft
 
Who cares about twitter, really?

Paula Abdul announced that she is not coming back to American Idol via twitter. Pfffft.

Who cares?

elonepb Aug 6, 2009 7:41 am


Originally Posted by MarkXS (Post 12182575)
Seriously, not everyone is on Twitter. Even of those who are, not all of us are enslaved to it to the point of needing to follow businesses.

Not yet you aren't! Because CO_Air isn't tweeting yet. But just you wait.... when they do, and they make their "Double EQM today only" announcement...

barberio Aug 6, 2009 7:56 am

I'm a little behind, I thought the 'Internets Marketing Tube DeJour' was having a CO Branded Second Life Island...

SS255 Aug 6, 2009 9:48 am

I think that companies that stay current with social networking sites do have an advantage with those that do not. I hope that if CO does decide to jump into the Twitter (or Facebook) mosh pit in an official capacity, they will at least show poor Scott some mercy and assign the task to entry-level newbies with the attention spans of a 4-year-old. :D

Flyertalk is probably a much better venue for CO to really monitor issues that matter to customers, as the customer base that populates this board is not only extremely knowledgeable of the product (perhaps even moreso than CO themselves ;)), but they also understand the business angle of running an airline.......and are less likely to clutter up bandwidth with illegitimate complaints. :D

ijgordon Aug 6, 2009 9:59 am


Originally Posted by SS255 (Post 12184508)
but they also understand the business angle of running an airline

Apparently not. Some people think catering to occasional fliers who spend their lives tweeting is important while questioning why CO should focus on its high-value customers.

Hartmann Aug 6, 2009 10:17 am


Originally Posted by ijgordon (Post 12184543)
Apparently not. Some people think catering to occasional fliers who spend their lives tweeting is important while questioning why CO should focus on its high-value customers.

I don't think that's the argument at all.

The argument is that there are those frequent travelers who are less likely to stop flying CO due to a delay one time. Then there are possible repeat customers who have a single bad experience and never fly CO again. Me, I'd want to know about both problems and make both travelers happy and make sure that the infrequent traveler has a desire to fly CO next time.

elonepb Aug 6, 2009 10:27 am

Of course, as we discuss this...

Twitter Down Due to Denial of Service Attack

nzqjyb Aug 6, 2009 11:01 am


Originally Posted by BrandonG216 (Post 12179716)
I've been following United and Jet Blue on Twitter and think it's about time that Continental gets its act together and joins too! Am I the only one?

No, yes.

moonstruck Aug 6, 2009 3:52 pm

CO is on a facebook group. I am not sure why I am on it or what the point of it is.

ConciergeMike Aug 6, 2009 3:54 pm


Originally Posted by ijgordon (Post 12184543)
Apparently not. Some people think catering to occasional fliers who spend their lives tweeting is important while questioning why CO should focus on its high-value customers.

Continuing to mock my viewpoint while not directly responding? Cute. :rolleyes:

Hartmann Aug 7, 2009 3:40 pm

Well, someone at Continental is listening: Official CO Twitter Account

I will be interested to see what direction they go with it.

elonepb Aug 7, 2009 11:38 pm


Originally Posted by Hartmann (Post 12191432)
Well, someone at Continental is listening: Official CO Twitter Account

I will be interested to see what direction they go with it.

and of course, like the Lemming I am, I am now following...


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