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joshwex90 Feb 6, 2012 12:50 pm


Originally Posted by TWA Fan 1 (Post 17962587)
(bolding mine)

Come on now.

It may not be international first class, but it's perfectly good J and is, in fact, priced as J.

At least on IAD-AMS it's full lie-flat J, which only a few carriers doing TATL have in J.

I know we can all quibble about our individual preferences, but PMCO's J is certainly at least comparable to PMUA's J.

The name is not important. And certainly doesn't warrant the "steaming pile" of an insult you wrote to describe it.

I would take it a step further and say it's better than UA C, as it had to be, as it's the only premium cabin, as opposed to PMUA who had F also.
IME, BF has consistently been one of the best C products out there.

channa Feb 6, 2012 1:09 pm


Originally Posted by joshwex90 (Post 17963009)
I would take it a step further and say it's better than UA C, as it had to be, as it's the only premium cabin, as opposed to PMUA who had F also.

Not necessarily. There are a lot of airlines who have or had mediocre business class products in a 2-cabin configuration.



Originally Posted by joshwex90 (Post 17963009)
IME, BF has consistently been one of the best C products out there.

I would say it definitely had a good run. It was ahead of its time when introduced with better seats and better food than many competitors.

However, CO was also late to the game with flat seat deployment, so it started falling behind. While the catering side of the product remained above average, once the expected seat became flat, BF lagged the industry.

Even now, with the newest-generation business seats being staggered (a la NH or LX), you can make a case that the CO and UA style seats are already starting to become a bit dated.

With constant evolution it's difficult to be one of the best consistently. It's been a consistently solid product for sure (which I can't say about UA's product, given their long run with the manual barcalounger seats).

joshwex90 Feb 6, 2012 1:23 pm


Originally Posted by channa (Post 17963147)
Not necessarily. There are a lot of airlines who have or had mediocre business class products in a 2-cabin configuration.

Fair point, though many of those simply eliminated (or don't have F). Others, such as CO, DL, and AC, tried to up their C to compensate for the lack of F. Whatever the case may be, I still believe BF to be a better product than UA C (though hopefully they will standardize with the best of both - what are the chances of that :p)


I would say it definitely had a good run. It was ahead of its time when introduced with better seats and better food than many competitors.

However, CO was also late to the game with flat seat deployment, so it started falling behind. While the catering side of the product remained above average, once the expected seat became flat, BF lagged the industry.

Even now, with the newest-generation business seats being staggered (a la NH or LX), you can make a case that the CO and UA style seats are already starting to become a bit dated.

With constant evolution it's difficult to be one of the best consistently. It's been a consistently solid product for sure (which I can't say about UA's product, given their long run with the manual barcalounger seats).
Agreed that they were revolutionary, and agreed that they were late to the game with lie-flats. They still have some of the better food and service, as well as FA to pax ratio.

For the current seat though, I'm not so sure. Looking at LH's new C, it looks great, though it's strikingly similar to CO's. I'd take CO's over 8 across on UA or BA (I really do prefer new BF seat to new CW seat). But the game constantly changes, as you rightly point out. First it was about lie-flats; then flat beds. Now, it looks like unrestricted aisle access is more and more the name of the game. Just see what AA is doing on their 77Ws. I don't see UA changing their seats anytime soon, but I expect next overhaul to include Y as well (on PMUA 744/763,) and a standardized C seat that will not be 8 across - either 2-2-2, 1-2-1, or staggered, a la LX, and a new F that will be a true differentiatior. At some point, they can no longer ignore AA, LH's new F, LX's new F, and BA. To argue that they really have F, it must stand out compared to C, and right now, it's pretty comparable to Envoy on US and EF on AC (though UA is still marginally better).

TWA Fan 1 Feb 6, 2012 2:35 pm


Originally Posted by joshwex90 (Post 17963241)
Fair point, though many of those simply eliminated (or don't have F). Others, such as CO, DL, and AC, tried to up their C to compensate for the lack of F. Whatever the case may be, I still believe BF to be a better product than UA C (though hopefully they will standardize with the best of both - what are the chances of that :p)



Agreed that they were revolutionary, and agreed that they were late to the game with lie-flats. They still have some of the better food and service, as well as FA:pax ratio.

For the current seat though, I'm not so sure. Looking at LH's new C, it looks great, though it's strikingly similar to CO's. I'd take CO's over 8 across on UA or BA (I really do prefer new BF seat to new CW seat). But the game constantly changes, as you rightly point out. First it was about lie-flats; then flat beds. Now, it looks like unrestricted aisle access is more and more the name of the game. Just see what AA is doing on their 77Ws. I don't see UA changing their seats anytime soon, but I expect next overhaul to include Y as well (on PMUA 744/763,) and a standardized C seat that will not be 8 across - either 2-2-2, 1-2-1, or staggered, a la LX, and a new F that will be a true differentiatior. At some point, they can no longer ignore AA, LH's new F, LX's new F, and BA. To argue that they really have F, it must stand out compared to C, and right now, it's pretty comparable to Envoy on US and EF on AC (though UA is still marginally better).

On the whole, I think CO's J is excellent. It is perhaps not right at the very pinnacle of perfection in every area, but it's still excellent.

The other thing to consider about CO J is the value. There are better J products out there, but they are invariably a lot more expensive.

On numerous occasions, I have flown TATL in CO J for just over $1,000. At that price, I can live with little quibbles.

TomA Feb 6, 2012 2:56 pm


Originally Posted by mduell (Post 17956792)
Also International Business Class when domestic F ("big front seat") is used for regional international markets.

I think that would be a perfect distinguishing feature!

BF= flat bed seat

B= big seat

ijgordon Feb 6, 2012 9:48 pm


Originally Posted by mduell (Post 17956792)
Trolleys as a First class-like element? LOL lay off the COol-Aid.

I never saw a single trolley on Cathay F last month, nor did I expect to or want to. If anything trolleys are the hallmark of mass market services, thus their ubiquity for meal service in coach.

That's rich. You need to get out more. :rolleyes: CX doesn't use the trolley in F because they really push the dine-when-you-want. But as mentioned, LH is an example of a top-notch F product (old seats excluded...) that uses the trolley to great effect. Notably for the appetizers, cheese and dessert. Just like...wait for it...Continental BusinessFirst.

http://i806.photobucket.com/albums/y...s/IMG_0245.jpghttp://i806.photobucket.com/albums/y...s/IMG_0049.jpg


Originally Posted by rankourabu (Post 17956701)
Really? Because there are people in this forum who will argue till theyre blue in the face that BF is a hybrid product and somehow a cross of business and first class.....

It doesn't matter if it is or if it isn't. It's BusinessFirst. As in Business comes First. As in the product name starts with "Business". :rolleyes:

lensman Feb 6, 2012 10:11 pm


Originally Posted by ijgordon (Post 17965923)
It doesn't matter if it is or if it isn't. It's BusinessFirst. As in Business comes First. As in the product name starts with "Business". :rolleyes:

Did someone already suggest BusinessPlus?

Was CO the only airline running domestic First level service for short-haul international destinations in North and Central America? It was always so confusing that they marketed this as International Business Class when it really was domestic-level service.

What do carriers in Europe do for short-haul intra-Europe flights? How do they distinguish between "domestic" First and "international" Business and First?

EWR764 Feb 6, 2012 11:25 pm


Originally Posted by ijgordon (Post 17956629)
FWIW, AA does not make any differentiation in the branding. They offer First and Business Class internationally. However, the service offering on 2-class J is significantly better than on 3-class J. I personally think the service differentiation is confusing for consumers in the absence of a branding differentiation.

I've been assured that this will NOT be the case.

joshwex90 Feb 7, 2012 2:13 am


Originally Posted by lensman (Post 17966028)
Did someone already suggest BusinessPlus?

Was CO the only airline running domestic First level service for short-haul international destinations in North and Central America? It was always so confusing that they marketed this as International Business Class when it really was domestic-level service.

What do carriers in Europe do for short-haul intra-Europe flights? How do they distinguish between "domestic" First and "international" Business and First?

Domestic flights don't happen in Europe like they do in America. Most carriers don't offer F or C on domestic itins. They differentiate between short-haul C and long-haul C, and long-haul C is occasionally accompanied with F.

1kBill Feb 7, 2012 9:46 am


Originally Posted by joshwex90 (Post 17966700)
Domestic flights don't happen in Europe like they do in America. Most carriers don't offer F or C on domestic itins. They differentiate between short-haul C and long-haul C, and long-haul C is occasionally accompanied with F.

And narrow body short/mid haul C intra-Europe is served by the same seats as Y, only the middle seat is left vacant. You almost always do get meal service though, versus a pack of snack mix on USA short haul "F" routes.

channa Feb 7, 2012 9:47 am


Originally Posted by 1kBill (Post 17968520)
And narrow body short/mid haul C intra-Europe is served by the same seats as Y, only the middle seat is left vacant. You almost always do get meal service though, versus a pack of snack mix on USA short haul "F" routes.

And lounge access. EuroBusiness customers typically get lounge access which is not the case with domestic F. I think AS is the only carrier who throws it in on paid or award F. UA/CO throw it in on PS only, and DL throws it in on JFK transcons/long-hauls.

joshwex90 Feb 7, 2012 10:09 am


Originally Posted by 1kBill (Post 17968520)
And narrow body short/mid haul C intra-Europe is served by the same seats as Y, only the middle seat is left vacant. You almost always do get meal service though, versus a pack of snack mix on USA short haul "F" routes.

True, but Y also gets meals usually, unless it's a *really* short flight. And alcoholic beverages, at least IME on BA, LY, LX, LH, IB, LO, and a couple of others, is free in Y. So the 2 (short-haul European flights versus domestic USA flights) are not really comparable.

colpuck Feb 7, 2012 10:35 am

No objections to UA upgrading UA C to BF standards. It was my experience though that BF has a better soft-product that UA F. (shocking I know)

I share the fear that the current UA F will adopt the BF service and PMCO BF will drop to UA C.

UA-NYC Feb 7, 2012 10:44 am


Originally Posted by colpuck (Post 17968853)
I share the fear that the current UA F will adopt the BF service and PMCO BF will drop to UA C.

Didn't they announce on the earnings call that they expected F&B cost investments to rise going forward? That's a positive sign.

halls120 Feb 7, 2012 11:14 am


Originally Posted by colpuck (Post 17968853)
No objections to UA upgrading UA C to BF standards. It was my experience though that BF has a better soft-product that UA F. (shocking I know)

I share the fear that the current UA F will adopt the BF service and PMCO BF will drop to UA C.

For me, a First Class seat on an international flight means that no matter where I sit in the F cabin, I don't have to step over a seat mate to use the lav at 3am. CO's BF experience for some may be the best business class experience in the world, but if I don't have direct aisle access, it isn't First Class.


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