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-   Cathay Pacific | Cathay (https://www.flyertalk.com/forum/cathay-pacific-cathay-487/)
-   -   New MPO status (https://www.flyertalk.com/forum/cathay-pacific-cathay/602408-new-mpo-status.html)

tedhl Jan 15, 2008 3:07 am
yes I think "shark's fin" (at least in Cantonese among the HK staff) is quite commonly used internally in CX to refer to that logo...

JALlover Sep 8, 2009 10:11 am
Originally Posted by tedhl (Post 9070970)
yes I think "shark's fin" (at least in Cantonese among the HK staff) is quite commonly used internally in CX to refer to that logo...
not just internally, but also for the public in hk, everyone know they are talking about CX when mentioning shark fin airline

toyotaboy95 Sep 9, 2009 3:41 am
Originally Posted by christep (Post 9070718)
Only in Cantonese then - I've never heard it called that before in English. And the logo clearly isn't a shark's fin, so it's a strange thing to call it.
it's obviously a Chinese calligraphy brush, made to look like a bird. wonder who invented it....

CPwingwalker Sep 12, 2009 10:49 am
CX logo by Landor Associates
 
Originally Posted by toyotaboy95 (Post 12352426)
it's obviously a Chinese calligraphy brush, made to look like a bird. wonder who invented it....
The Cathay Pacific design brief was handled by Landor Associates - one of the world's leading design firms. That was money well spent as they are still using the designs after nearly ten years. And I think they can get another several years out of it as it is still modern and stylish.


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