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-   -   When Does CX Return to Normalcy? (https://www.flyertalk.com/forum/cathay-pacific-cathay/2017940-when-does-cx-return-normalcy.html)

Dave510 May 18, 2020 2:28 pm


Originally Posted by PresRDC (Post 32385752)
This. Or, perhaps, widespread immunity based on people being infected. But at what cost?

To put it another way, air travel does not return to normal until the economy shows signs of recovery. The economy won't show signs of recovery until there is a vaccine or widespread immunity.

It is all inter-dependent.

Whether there is immunity, and how long that immunity lasts are all uncertainties as well.

mucaari May 18, 2020 9:32 pm

There won't be any normalcy as before... We will still be travelling and flying, but it won't be as before. Live with it. But I could see countries opening up sooner than later.

LondonElite May 18, 2020 9:46 pm

Marchtember oneteenth at 2:65.


jacobsleather May 18, 2020 9:54 pm

Marking that in the calendar now...:D

Clack May 21, 2020 9:13 pm

I'll take the "under" in this debate. A successful vaccine is probably unlikely, and all but the highest-risk elderly folks will be unwilling/unable to stay housebound much longer. My healthy 90-year-old mother is already at wit's end and ready to return to the shops (with mask on). Things will get back to normal, including flying, much sooner than some of these extremely pessimistic forecasts. Meanwhile, some people will continue to get sick and die from COVID. Both things can be true.

dparkinson Nov 12, 2020 10:43 pm

So wanted to circle back on this. Anyone want to place a guess when CX F will first begin flying again? It’s canceled at JFK until January but I can’t imagine it won’t be extended until at least April. My question is if its more likely to be as soon as vaccine comes out or wait several months for demand to recover.

SKT-DK Nov 12, 2020 10:56 pm

I hate to say it, but I think CX and SQ will sadly take the longest to recover given the sole reliance on an international network. So my (sadly) rather pessimistic guess would be somewhere in Q2 or even Q3 next year at the earliest :(

Even as the vaccine comes out it will take time to produce and distribute - and even so, restrictions will likely be in place for a while after

freed0m Nov 13, 2020 12:19 am

Will there be cash F demand? If not, F won’t be back.

even when general travel demand is back, corporate travel will be still very low. Who are going to pay for those F seats?

A350 can serve JFK perfectly fine.

percysmith Nov 13, 2020 2:21 am


Originally Posted by freed0m (Post 32816708)
even when general travel demand is back, corporate travel will be still very low. Who are going to pay for those F seats?

F isn't staying in many travel policies.
Easily picked on as ostentatious spending.
For executive travel, J will suffice.
For the C-suite, why not private jet travel?

freed0m Nov 13, 2020 5:02 am


Originally Posted by percysmith (Post 32816836)
F isn't staying in many travel policies.
Easily picked on as ostentatious spending.
For executive travel, J will suffice.
For the C-suite, why not private jet travel?

HKG-JFK? I think some corporate travel are in F.

brunos Nov 13, 2020 9:14 pm

It is anyone guess, so I will add my own for the fun of it.

From my experience, I believe that CX F demand comes mostly from wealthy individuals and awards (often upgrade from paid J).
Top executives still use F if they are in a booming industry; for a short trip to close a deal; if they are significant stakeholder in a profitable firm...
Many reasonably-rich people do not mind spending a few extra thousand USD, for that purpose, even for leisure travel.

Vaccine will just be an additional tool besides other measures like masks and social distancing. Many experts are worried that the 90% number is optimistic because immunity might not last long and the virus is mutating (like the common flu virus). My thought is that there will be increased demand from wealthy individuals to lessen the transmission risk. The motivational role of awards will still be there. Frequent paid J pax are very happy with a periodic upgrade to F.

There is no doubt that demand for travel, whether leisure or business, will be lesser in the coming years, once travel rebounds.. But for those planes flying, a premium airline like CX can hardly remove F. Airlines will be fighting to fill their large number of J seats. That will be the big challenge. Like QR , they might start unbundling their J offer. They will engage in more cost cutting. F still has a place, even if only as a premium-J product.

Just a guess. But that is an issue facing all airlines. And answers might be airline-specific. For example, BA with mostly 14 seats in F, is in a different position than AF with only 4 seats on a few planes. etc...

fakecd Nov 14, 2020 5:25 am

i think before wondering about F or J, we need to understand how society is evolving.

my feeling is F will disappear, doesnt mean wealth disappears. i think new form of travel, think ride-share of type private jets that routinely does shuttle of key routes will emerge. private jet with private cabins, where schedules are predicted by AI using bigdata, is where i see.

on commercial jets i think J will replace F, Y+ will become more like J-, and Y will evolve away from recent trend of sardine cramp in the new normal. People travel less, airfare goes up. so cx may be back to "normal" but a very different normal

i think i mentioned about 6yrs ago on a thread about cx going 10 abrest will be curse destined to fail. last 5yr was eurphoria/bubble of travels, which has popped and crashed. CX failed to read future or arrange for contiengency (i work in a line of business where i.need to always be prepared for unthinkable, no excuses). they are paying the price now

patrickw Nov 14, 2020 6:33 am

I agree with you regarding the chartered private jet trends. Actually I've seen ads on Instagram this summer by a European company with a semi-regular charter schedule to 4 or 5 cities and a Taiwanese company promoting the ferry sectors for people more flexible with the timings. Although both are targeting short haul routes at the moment I believe the trend will expand to long haul at some point. And the fact that they are putting ads on Instagram means they are not exactly just targeting the super rich but also the younger market as well.

However I personally think it is still early to tell the trend for Y. The little boom during the summer shows that some people are already used to traveling and won't give up so easily once the situation stabilized. So once the vaccine is delivered, even if it's less than the 90% effective rate currently suggested, there are enough people willing to fly again leisurely. There is chance that future Y will be quite similar to pre-covid.

Lucky for CX that now the 777X is at least delayed, they might have chance to review the future demand for F. For many people not quite there yet for chartered private jets, a good J can satisfy most needs showing by the Qsuite for example.

brunos Nov 14, 2020 7:20 am

I don't share the enthusiasm for longhaul charter/private jets.
Anyway, there is hardly anymore F on regional, so that is not relevant.

I have taken a private jet on EU-East Coast US and that was the maximum range. I don't see any private jet business on 13h flights HKG-EU or HKG-America. It will need to make a stop.
If you start getting 4 or 5 pax on some shared agreement, the level of comfort will be well below CX F.
And hiring your own private luxurious jet for longhaul is only for a few super rich.

eponymous_coward Nov 14, 2020 11:30 am


Originally Posted by brunos (Post 32818647)
For example, BA with mostly 14 seats in F, is in a different position than AF with only 4 seats on a few planes. etc...

BA's redoing their fleet such that they'll be 8F max fairly soon. I would imagine they'll bias towards 787-9/787-10/newest 777s with Club Suites J/new F (plus 787-8s and A350s that don't have F at all), dump older 747s (already done)/A380s/older 777s with 14F.

I also think CX will get cut down to a size and network more like BR (probably bigger since BR+CI both serve the Taiwan market, but maybe not a lot bigger)... which I might note has an enhanced/premium J (complete with Dom Perignon and pajamas) as their top cabin, not F.


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