I think what you've just done there is confirm you are highly susceptible to confirmation bias. You routinely conjure up the pieces of evidence that support your point of view, lulling yourself into a sense of feeling that only you or anyone who supports you are being objective. You further attempt to build that side of the argument by suggesting there is "consensus" that supports... wait for it... "your opinion". Then you suggest that other users can't possibly have an objective opinion because they fly with BA a lot or not at all these days.

If you were truly adroit at reasoning, you would accept that you have pieces of evidence that support your view but that there are pieces of evidence that do not support your view. When you throw your toys out of the pram at a differing opinion, it doesn't really resonate with the idea of objectivity.

But how can someone be objective for products that they never tried and compare them with others? Or for products they tried once 20 years ago and keep banging about how average they were? I am not going to provide a 'report' regarding my flights but my last 10 flights were with BA,AC,AR,AV, CM and IB. Thats all during during the last 2 months.

If the survey had BA in the top 10 airlines i am sure the thread would be full of amazing commends

it takes a lot of chutzpah on a frequent flyer forum to claim your experience is uniquely broad that it allows you to give the only “correct” opinion.

Aesop's fable of the fox and the grapes comes to mind here.

Survey and cancellation rates mean very little when the cancellation happens to you - then the hit rate can be 100% for the average flyer. I use BA annually on my trips to and around the UK but last October my six trips were blighted with four being delayed at least over an hour, one was cancelled and I had to sort myself out with a hotel at 23.00 when we arrived into LHR, and the on-time flight had no Club catering. A dismal hit rate and all delays were a BA (rather than weather, ATC or strike issue).
I take no pleasure from this as UK aviation and industry needs a strong and reliable airline but BA is not that airline. Knocking out any vestige of network airline competition in the UK has got us the airline BA management wants.
I fly about 150 flights per year and have a fairly good understanding of an airline that is well-run.
I've booked four BA Club flights for this October - my expectations are low which should help BA surpass with ease.

The more you fly, the higher the chance of getting caught up in those disruptions. I've fortunately dodged some of these bullets, but can certainly imagine your frustration. At least being a frequent flyer means you have more tools to get yourself out of these messes sometime.

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This was not a cost cutting exercise per se. I was told at the time that BA used to receive the newspapers free. The Telegraph refused to provide them free and so they were banished. I used to be a Telegraph reader and still do their Cryptic Crossword. I notice that neither BA, Air France, nor Iberia offer them on board these days. As I read the Guardian on line together with The Telegraph there’s no point in having it printed. I print out and take with me paper copies of the Cryptic Xword as I cannot do anagrams in my head.

I feel, PUCCI, it might have been worth adding “in my personal opinion” to the end of that sentence ! (YMMV and all that :) )

There is almost certainly a good number of folk who see the loss of copies of daily newspapers in the lounges as another service enhancement. The print versions do have an audience (even if declining) ; if not, they wouldn’t still be on sale.

This is a massive loss IMO, especially given there's no IFE on what can be quite boring long-ish short hauls and not even the moving map to fixatedly stare at. A handful of nice magazines and newspapers easily whiled away the hours and often provided some good reading well into the trip.

Aurigny's also cost the Guernsey taxpayer something stupid like £60m over the last seven years!

Jet2 do what British Airways should do. Jet2 employ their own ground staff, they employ higher numbers of cabin crew, and when you're on a package holiday (as most Jet2 customers will be, to be honest) you get 23kg hold luggage included (I almost said thrown in, but that's also a Heathrow added extra).

The staffing is the big thing. Jet2 airport staff have big smiles and help you when you're struggling or can't see where to go. I flew through Heathrow a fortnight ago on my way to Germany, after several years away from T5; no beaming smiles, no signs saying where to go, no help with the check in machines, but I did get screamed at by some woman in a BA uniform and expensive shoes because I dared to ask her which queue applied to me. And then we get on board, on Jet2 they have the extra cabin crew and so, although it's BOB, it is efficient and everyone gets served. On my flight out to Germany I did get my thimble of water and three mini-pretzels but then...nothing. Not enough crew to get through an A321, the cart barely made it a third of the way through ET in a two-hour flight before it was time to land. Good job I didn't want a coffee.

When Cruz started going down the cost-cutting LCC route, I said at the time it was a mistake. BA have overheads that make competing on price alone difficult, Wizz and Ryanair will always go that bit cheaper (EasyJet less so these days). And the way the seating changes at row 14 on the short-haul aircraft is just cringeworthy. I don't necessarily mind the Recaros as they give you more legroom, but it looks tawdry and it looks cheap and nasty.

BA would be better differentiating on quality. A G&T that would cost BA a couple of quid wholesale (if that) would be enough to tempt me even if BA were £20 more expensive. It's why my last few BA flights have all been CityFlyer (hence not going to Heathrow): City security, an Embraer seat, and a glass of cheap plonk and I'll gladly pay the extra twenty quid.

I don't fly enough to ever get above BAEC Pleb tier, or at least not on BA metal now BA don't fly to the Isle of Man. I get I'm probably not that valuable a customer. But still. It's funny how IEG have gone down the LCC route with all their brands and yet all their brands are equally* bad at it.

(* OK, Vueling are actually much worse at it).

Or put another way, Vueling are much better than BA at being sh*t- which they are :)

I am also one of those that would love to see newspapers re-introduced to the lounge.

Except the resulting ranking acquires the patina of legitimacy, despite it being hung purely on unfiltered, subjective judgments. It is a mess of emotions about the BA brand -- versus the BA customer experience itself, as one need not have had such experience to participate -- hung on a superficially scientific-appearing scaffolding.

Safe to assume that 30k Telegraph readers have not personally sampled and soberly weighed the relative virtues of 20 or 30 airlines. (How many of these respondents do we think are actually Aurigny customers?)

Consumer perceptions of a brand can accrue without direct contact with a company. Hence "everyone knows" Toyotas are bulletproof cars, although some suffer battery fires and gulp oil; Americans "know" Wetherspoons are rubbish pubs despite never having been in one; and people "know" British Airways is an everyday nightmare but mainly experience BA via the BBC.

I daresay every airline suffers slings and arrows on social media. Saying so does not make me a BA apologist; when an airline manages to get its flights off the stand only 51.9% of the time at its one and only hub, or has to redline 1 to 2 percent of its planned schedule day after day owing to frame / staff shortages, it's objectively in severe operational trouble. And that's before you get to the rickety IT.

But emotions about the brand and operational realities are two different things -- and Mr. Doyle's bruited "rebuild" is complicated by the fact that public emotions about a brand always lag reality. He could zero the cancellation rate tomorrow and people would be nattering for another five years about how they "know" BA is awful.

but you get access to PressReader with your booking and you can download a range of magazines and newspapers, in different languages, for you to read in flight. Your booking email 24 hours before the flight tells you about it and contain the link. Far wider range than hard copies can offer.

Jet2 have another distinct advantage over BA. They have a very clear vision of who and what they are, and a motivated team to deliver upon it: Friendly low fares. Think of Jet2 and you think friendly, affordable, fun. They do what they do very well, and it shines through in every interaction with them: from the "have a lovely holiday" sign-off on boarding announcements, the ground staff to help guide people through the check-in process, the upbeat Jess Glynn music on boarding, generous (compared to competition) 22kg luggage allowance, or the well-staffed flights who do a roaring trade on buy-on-board.

BA have been struggling with a bit of an identity crisis in recent years. Are they To Fly To Serve? Well, yes, except when DNA-derived cost-cutting means it makes sense to remove catering from short-haul economy, or removing dedicated staff members at outstations with ticketing abilities, or removing papers, or any of the other cuts in recent years.

It's encouraging that the new CEO wants to return BA to its status as a premium airline. But I'd humbly suggest what is perhaps even more important is a long term vision and mission of who and what BA is (a premium airline? a low-cost competitor? something in the middle?) that can outlast any one leader.