Alaska Airlines Mileage Plan Awards Fails Frequent Flyers
#31
Join Date: Dec 2004
Location: SFO
Programs: BART Platinum, AA Plat Pro
Posts: 1,158
If you're going to secondary domestic markets, there are a number of holes. If you're going to primary domestic markets, the biggest ones I can think of are ATL and MIA. ATL can be worked around with an AA codeshare via LAX, and MIA, well you can either use the AA codeshares with a connection or go to FLL.
The codeshares are rarely competitive.
#32
Join Date: May 2010
Location: Northern California
Programs: Alaska 75K Aeroplan 25K HHonors Gold Marriott lifetime Plat IHG Plat Hertz Pres Club
Posts: 186
So for someone SFO-based, how is this different/worse than the pre-merger situation? VX/Elevate didn't have any domestic partners, so your options were to fly where VX flew when VX flew or fly a different airline. Now, you at least have AA codeshares beyond ORD/DFW/PHX (which may not work very often, for sure) as well as the option to connect through SEA. So the loss of a full partnership with AA certainly hurts a lot compared to what ASVX would have been (which is presumably why AA wanted to cut off the full partnership), and the loss of a full partnership very much hurts any pmAS loyalists who weren't based on the west coast as well as west coasters who also make trips within the eastern 75% of the US. But all these problems for SFO-based people don't seem new at all to me.
And though ASVX has a long way to go out of SFO for business traveler frequency and nonstop options, isn't that too improving significantly since the merger?
I agree with others that the AA/AS partnership became unsustainable for two main reasons:
Upshot: I don't like the loss of the full AA partnership, but I understand it and don't think AS had a better option.
And though ASVX has a long way to go out of SFO for business traveler frequency and nonstop options, isn't that too improving significantly since the merger?
I agree with others that the AA/AS partnership became unsustainable for two main reasons:
- ASVX the airline is now big enough and competing head-to-head with AA in enough markets that neither airline loved giving their customers to the other.
- Mileage Plan, with mileage-based earning and its wide partner network (this was before the dissolution of the remaining Skyteam partnerships was announced), was so clearly superior to AAdvantage that there were enough people in markets that are only outstations for AS the airline (eg me in PHL, ryandc99 in the Midwest) crediting primarily-AA flying to AS, creating an imbalance that I can't imagine AA was happy with. That part of the equation was, I'm sure, good for AS: they were happy to get a bit of revenue from MKE-CLT trips where they don't compete at all and drive outstation-based customers to prefer AS for trips to the west coast (and use the AS credit card, giving AS more bonus revenue). But if that position made the full partnership unsustainable from AA's point of view, I'm sure AS is OK with trading off the loss of frequent flyer program revenue from customers outside their core market with increased business from the main business (people paying for airfare, not frequent flyer revenue) in their core market. It doesn't make sense for AS to limit their aspirations on the west coast to keep AA happy; in fact, doing so would potentially be an antitrust violation anyway.
Upshot: I don't like the loss of the full AA partnership, but I understand it and don't think AS had a better option.
#33
Join Date: Nov 2016
Location: SFO
Programs: Hilton Diamond, Marriott Gold, IHG Plat
Posts: 756
Hate to sound like a broken record, but that's exactly my point, and the problem. AS doesn't attract customers living outside the Pacific corridor or Alaska. It doesn't attract business travelers who need options, because low frequencies. It doesn't attract price-conscious customers, because it's rarely the price leader. It doesn't attract customers who want a premium inflight experience, because it doesn't offer one.
So who the heck is this airline for, anyway? IMO, appeal narrowing, scale expanding, equals trouble.
So who the heck is this airline for, anyway? IMO, appeal narrowing, scale expanding, equals trouble.
Same with Southwest. They only just recently started international routes after focusing on domestic for so long.
#34
Join Date: Dec 2004
Location: SFO
Programs: BART Platinum, AA Plat Pro
Posts: 1,158
I too am Bay Area based and have been MVPG for a number of years. Pre-merger, I had AS to the Pacific Northwest, Mexico and Hawaii, with AA and DL to take me virtually anywhere in the continental U.S. and Caribbean with some decent reciprocal benefits. Now, not so much. I now have VX (soon to be AS) to LAX, DAL, JFK, IAD and PHL. But when business travel takes me to many destinations in the middle of the country, I now likely have to fly AA and DL (or God forbid, UA) and not credit to AS. How do I get to ATL from SFO? How about PHX other than during Spring Training? Even SFO-DEN frequencies are being reduced. CUN from LAX and SFO is gone. International partners are sharply reduced. How is this not worse? What exactly is the "core market" you assert?
#35
Join Date: Apr 2011
Location: Treasure Coast, FL
Programs: DL Diamond, Marriott LT Plat, HH Diamond, Avis Preferred Plus, National Executive
Posts: 4,578
A pretty well written blog post that sums up how I currently feel about Alaska, and why I am now a Delta Diamond Medallion.
I have no relationship with this writer or blog, I just honestly feel like it is a perfect summary of why I am moving on past Alaska after years of status at 75K.
Alaska really has failed to serve those of us in the midwest, which the Delta and American partnership gave me those flights I needed to move about the country.
I have no relationship with this writer or blog, I just honestly feel like it is a perfect summary of why I am moving on past Alaska after years of status at 75K.
Alaska really has failed to serve those of us in the midwest, which the Delta and American partnership gave me those flights I needed to move about the country.
I am a Diamond on DL and the Skypesos program is about as ho hum as can be. I am pretty hub captive (DL is about the only option for my travels) but would much prefer more options.
#36
FlyerTalk Evangelist
Join Date: Jul 1999
Location: ORD/MDW
Programs: BA/AA/AS/B6/WN/ UA/HH/MR and more like 'em but most felicitously & importantly MUCCI
Posts: 19,719
Of course, if AS had not acquired VX, B6 would have, and AS would have been marginalized in a different way; B6+VX would have added up to another network carrier. So for AS it was really a case of drown or be shot. Pass up VX and be slowly snuffed out by five much larger airlines' (DL/UA/AA/B6/WN) economies of scale and network superiority... or do the VX deal and lose the AA partnership while being forced, underequipped, into new competitive arenas AS doesn't really understand.
At this point it would be a net positive if AS could find a way to join OneWorld, as the current weird dog's breakfast of international partners yields less value in practice than is apparent on paper. But I suspect AA would veto it.
#37
Join Date: Oct 2010
Location: San Diego, Ca
Programs: AA 2MM LT PLT; AS MVP Gold75k; HHonors Diamond; IHG PLT
Posts: 3,502
#38
Join Date: Apr 2009
Location: YYF/YLW
Programs: AA, DL, AS, VA, WS Silver
Posts: 5,951
But at the same time, didn't AS say a few years ago (ie back when the AA and DL partnerships were still healthy, and AS was quite a bit smaller than they are now) that something like 85% of Mileage Plan redemptions and a similar majority of AS revenue were on AS-only itineraries? So I think FlyerTalkers may overblow the need AS to be all things to frequent business travellers and people who want to spend 100,000 frequent flyer miles on an F round-the-world redemption (I may exaggerate just a tad there. )
I too am Bay Area based and have been MVPG for a number of years. Pre-merger, I had AS to the Pacific Northwest, Mexico and Hawaii, with AA and DL to take me virtually anywhere in the continental U.S. and Caribbean with some decent reciprocal benefits. Now, not so much. I now have VX (soon to be AS) to LAX, DAL, JFK, IAD and PHL. But when business travel takes me to many destinations in the middle of the country, I now likely have to fly AA and DL (or God forbid, UA) and not credit to AS. How do I get to ATL from SFO? How about PHX other than during Spring Training? Even SFO-DEN frequencies are being reduced. CUN from LAX and SFO is gone. International partners are sharply reduced. How is this not worse? What exactly is the "core market" you assert?
Last edited by ashill; Jan 17, 2018 at 11:10 am
#39
Join Date: May 2006
Location: San Francisco, CA
Programs: Delta Diamond, Marriott/SPG Gold, Hilton Gold
Posts: 81
The loss of AA is a killer for smaller towns. I say this as I just landed in Lansing, Michigan on another United flight. Sadly I fear my best path is to status match back to United because the new AS just doesn't (yet) work well for SF travelers. 😭
#40
Used to be 'rockferd'
Join Date: Dec 2010
Location: SEA
Programs: AS MVP 75K, UA Gold, HH: Diamond, Marriott: Lifetime Titanium
Posts: 254
#41
Used to be 'rockferd'
Join Date: Dec 2010
Location: SEA
Programs: AS MVP 75K, UA Gold, HH: Diamond, Marriott: Lifetime Titanium
Posts: 254
I feel your pain, even from SEA. I needed to fly to Grand Rapids. AA, UA, DL were all less than $350 r/t a month advance. Alaska SEA-ORD or SEA-DTW was about $350. SEA-GRR was $1100!!! SEA-ORD AS, ORD-GRR AA codeshare. Yet ORD-GRR was only $200 r/t. It's clear that AS is not receiving decent/low prices on AA codeshare flights.
#42
Join Date: Apr 2009
Location: YYF/YLW
Programs: AA, DL, AS, VA, WS Silver
Posts: 5,951
Correct, I am not looking for 2 stop overs. I updated the section to make more sense. I want to fly USA- Australia as award 1. Then fly Australia - New Zealand or Fiji or where ever as Award 2, But i cannot. I can fly LAX-SYD-MEL or LAX-SYD-MEL-AKL, But if I decide I want to spend a week in sydney, then a week in Melbourne, I cannot add a leg onto new zeland and pay for travel between the two countries as an Award. Just like I cannot fly between DXB and Europe, but I can fly USA-DXB-MXP. But as a standalone award I cannot book DXB-MXP.
#43
Join Date: Sep 2010
Location: Canadia
Programs: A loyal Amerisuites customer... oh wait
Posts: 2,033
I'm in YWG.
After every AS flight I take (I have to get to MSP or YEG first), I check to see if the route map in the in-flight magazine still lists YWG.
Once I get home, I call Alaska and ask them to give me the details of any route served by AS to my market.
Each time I get put on hold for a long time, and they come back having no idea why it's listed.
It would be nice if they acknowledged the shortcomings of dissolving their Delta partnership, but they won't. The hubris isn't really a good fit for such a "nice" airline.
After every AS flight I take (I have to get to MSP or YEG first), I check to see if the route map in the in-flight magazine still lists YWG.
Once I get home, I call Alaska and ask them to give me the details of any route served by AS to my market.
Each time I get put on hold for a long time, and they come back having no idea why it's listed.
It would be nice if they acknowledged the shortcomings of dissolving their Delta partnership, but they won't. The hubris isn't really a good fit for such a "nice" airline.
#44
Used to be 'rockferd'
Join Date: Dec 2010
Location: SEA
Programs: AS MVP 75K, UA Gold, HH: Diamond, Marriott: Lifetime Titanium
Posts: 254
Now, to be fair, Australia-New Zealand redemptions are normally a bad value (just like domestic US redemptions) on AAirlines that allow them. Trans-Tasman flights can often be had for AU$250 or so round trip. But I still very much agree that the lack of award options that don't touch the US is a major weakness of Mileage Plan, made more frustrating because it seems like something that would be very easy for AS to fix.
#45
Used to be 'rockferd'
Join Date: Dec 2010
Location: SEA
Programs: AS MVP 75K, UA Gold, HH: Diamond, Marriott: Lifetime Titanium
Posts: 254
I'm in YWG.
After every AS flight I take (I have to get to MSP or YEG first), I check to see if the route map in the in-flight magazine still lists YWG.
Once I get home, I call Alaska and ask them to give me the details of any route served by AS to my market.
Each time I get put on hold for a long time, and they come back having no idea why it's listed.
It would be nice if they acknowledged the shortcomings of dissolving their Delta partnership, but they won't. The hubris isn't really a good fit for such a "nice" airline.
After every AS flight I take (I have to get to MSP or YEG first), I check to see if the route map in the in-flight magazine still lists YWG.
Once I get home, I call Alaska and ask them to give me the details of any route served by AS to my market.
Each time I get put on hold for a long time, and they come back having no idea why it's listed.
It would be nice if they acknowledged the shortcomings of dissolving their Delta partnership, but they won't. The hubris isn't really a good fit for such a "nice" airline.