Air France/Orangina Collaboration Mini Planes!!
Hi All,
I don't mainly fly AF but thought I'd mention this to you guys. Currently, Air France and Orangina the French soft beverage is running a campaign in Japan to celebrate the 60th anniversary of the Paris-Japan service. Each Orangina bottle comes with this mini AF plane. 6 kinds. A380, A340, B777-200, B747-400, B727-200, and Concorde. If you happen to fly to Japan this week or next or maybe the week after that even, stop by the nearest convenience store and find Orangina :) (The quality is not super but it's cute). http://home.att.ne.jp/apple/shigeki/photo.JPG Happy travels! |
Cool stuff! I wonder if it is increasing orangina sales in Japan! I keep being amazed by the number of people who love Orangina abroad and sort of think that the product is probably poorly marketed or it could make a much bigger indent in the world soft drinks market!
More in tune with this forum though, I wish AF would give a mini-AF plane model for example to its long haul J pax the way KLM gives the little huisjes! Should we start a campaign to get 'some' souvenir in AF long haul J? (or simply collect ideas of other souvenirs that would seem nice/iconic of AF?) |
Mini-huisjes with Orangina inside!
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Orangina came out in Japan this year and it's a popular drink apparently. I am not wild about it myself but it's popular :)
I guess we like mini airplanes like this all the time. Last year, Star Alliance did the similar thing. A mini airplane came with a canned coffee for their Star alliance campaign. NH does a free facility tour at HND and they give away a mini 787 at the end :) |
Originally Posted by tokioblue
(Post 19421460)
NH does a free facility tour at HND and they give away a mini 787 at the end :)
How can one arrange to get on such a tour? |
And now on AF,during turbulences, everybody says: "Secouez-moi, secouez-moi!" :D:D
http://www.dailymotion.com/video/x1h...ina-jaune3_fun http://www.dailymotion.com/video/xa5...eme_shortfilms |
Originally Posted by irishguy28
(Post 19421573)
Now, that I would be interested in (if they run tours in English!).
How can one arrange to get on such a tour? Japan Airlines do something similar as well. It's free of charge. A friend of mine from the States told me this would never happen in his country because you walk to the aircraft so closely :) Unfortunately, no Orangina is provided during the tour :P |
Originally Posted by orbitmic
(Post 19421260)
Cool stuff! I wonder if it is increasing orangina sales in Japan! I keep being amazed by the number of people who love Orangina abroad and sort of think that the product is probably poorly marketed or it could make a much bigger indent in the world soft drinks market!
It has been sold to Cadburry Schweppes, which is now part of Japanese Suntory group. Despite the quality of the product, Orangina never has been core product in the groups it belonged to, and has to face major competitors like Coca Cola and Pepsi. It is therefore a (very profitable) niche product which has to be managed like a niche product. |
Originally Posted by nicolas75
(Post 19428071)
It is therefore a (very profitable) niche product which has to be managed like a niche product.
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