AccorHotels partners with Dalmata Hospitality Group
#1
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AccorHotels partners with Dalmata Hospitality Group
AccorHotels Announces Strategic Partnership with Dalmata Hospitality Group
AccorHotels today announced the agreement of a strategic partnership with Dalmata Hospitality, the leading independent French hotel management group in the economic segment.
As part of the partnership, 20 hotels (more than 1,500 rooms) will become ibis Styles, ibis, ibis budget and hotelF1 hotels.
AccorHotels today announced the agreement of a strategic partnership with Dalmata Hospitality, the leading independent French hotel management group in the economic segment.
As part of the partnership, 20 hotels (more than 1,500 rooms) will become ibis Styles, ibis, ibis budget and hotelF1 hotels.
#2
Join Date: Oct 2013
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Hopefully on this acquisition spree they seem to be going on they will actually acquire a brand that will increase their presence in North America. Their lack of coverage in NA is quite disappointing to say the least. Even something like Best Western would be a good grab, not that they are particularly nice hotels but it would really open up their presence in the region.
#3
Best Western doesn't have a franchise structure that fits Accor's, plus they are all over the world, catering mostly to owners of properties that otherwise wouldn't match the requirements of most hotel chains (except for Wyndham or Choice I guess) or for some reason do not want to join one. So the first two things that would happen when one would acquire BW is half of the hotels leaving and the other half would need to be terminated.
Accor is capable of acquiring independent hotels from e.g. BW (this is how a lot of new Mercures come about), plus the Pullman brand was specifically revived to poach older Hiltons and Sheratons whose franchises were about to lapse. In the US, they showed they can work with operators using the current portfolio of brands by opening the Ibis Styles at LaGuardia. This is more about the corporate will to actually engage in the region than anything else. In Central and Eastern Europe there was a corporate deicision to increase coverage and suddenly they were able to add hotels even in places like Bosnia or Slovenia.
Accor is capable of acquiring independent hotels from e.g. BW (this is how a lot of new Mercures come about), plus the Pullman brand was specifically revived to poach older Hiltons and Sheratons whose franchises were about to lapse. In the US, they showed they can work with operators using the current portfolio of brands by opening the Ibis Styles at LaGuardia. This is more about the corporate will to actually engage in the region than anything else. In Central and Eastern Europe there was a corporate deicision to increase coverage and suddenly they were able to add hotels even in places like Bosnia or Slovenia.
#4
Join Date: Oct 2013
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Best Western doesn't have a franchise structure that fits Accor's, plus they are all over the world, catering mostly to owners of properties that otherwise wouldn't match the requirements of most hotel chains (except for Wyndham or Choice I guess) or for some reason do not want to join one. So the first two things that would happen when one would acquire BW is half of the hotels leaving and the other half would need to be terminated.
Accor is capable of acquiring independent hotels from e.g. BW (this is how a lot of new Mercures come about), plus the Pullman brand was specifically revived to poach older Hiltons and Sheratons whose franchises were about to lapse. In the US, they showed they can work with operators using the current portfolio of brands by opening the Ibis Styles at LaGuardia. This is more about the corporate will to actually engage in the region than anything else. In Central and Eastern Europe there was a corporate deicision to increase coverage and suddenly they were able to add hotels even in places like Bosnia or Slovenia.
Accor is capable of acquiring independent hotels from e.g. BW (this is how a lot of new Mercures come about), plus the Pullman brand was specifically revived to poach older Hiltons and Sheratons whose franchises were about to lapse. In the US, they showed they can work with operators using the current portfolio of brands by opening the Ibis Styles at LaGuardia. This is more about the corporate will to actually engage in the region than anything else. In Central and Eastern Europe there was a corporate deicision to increase coverage and suddenly they were able to add hotels even in places like Bosnia or Slovenia.
Thanks for the clarification. I only mentioned BW because it was the first to pop to mind that I have seen all of the place but I believe you get what I meant anyway.