Accor to buy Starwood?
#17
Join Date: Jan 2011
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it could be however what begs to question is Accor's ability to run and manage a large operation such as Starwood given that the bulk of their properties are in the US and geared to US travelers. Much different than say Ibis where you have four walls and vending machines. Oh I know Sofitel but that franchise has stagnated for years. Hey not saying they can't make it happen, but
#18
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#19
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The alternative scenario doesn't bear thinking about: Accor customer service trying to deal with millions of Starwood Preferred Guest members who have grown accustomed to generally very consistent delivery of their status benefits.
#20
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One of the very points I am saying. it's just a different mind set does not mean that both organizations couldn't benefit from each other. Starwood is a little stale actually of late.I have been more Hyatt centric of late.
#21
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It is a bit puzzling to read all the comments about the improbability of Accor pulling this off. There are many cases of smaller companies buying larger ones and being quite successful in so doing. Accor has never been a significant North America player but they've been pretty successful in a host of very difficult markets. Starwood is not really outstanding in any respect today. With the global reach the combination would have and with Accor strength in managing properties in very difficult places there is every reason to expect they could recruit the talent they need. From an operating perspective top talent really needed a more nearly global base than either of these now have. That there is modest conflict in existing properties is an advantage. That both need revival is a challenge but one that could reap rich rewards if it works. I do not want to understate the challenge but I would not write of a deal either.
#22
Join Date: Jan 2011
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It is a bit puzzling to read all the comments about the improbability of Accor pulling this off. There are many cases of smaller companies buying larger ones and being quite successful in so doing. Accor has never been a significant North America player but they've been pretty successful in a host of very difficult markets. Starwood is not really outstanding in any respect today. With the global reach the combination would have and with Accor strength in managing properties in very difficult places there is every reason to expect they could recruit the talent they need. From an operating perspective top talent really needed a more nearly global base than either of these now have. That there is modest conflict in existing properties is an advantage. That both need revival is a challenge but one that could reap rich rewards if it works. I do not want to understate the challenge but I would not write of a deal either.
#23
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It is a bit puzzling to read all the comments about the improbability of Accor pulling this off. There are many cases of smaller companies buying larger ones and being quite successful in so doing. Accor has never been a significant North America player but they've been pretty successful in a host of very difficult markets. Starwood is not really outstanding in any respect today. With the global reach the combination would have and with Accor strength in managing properties in very difficult places there is every reason to expect they could recruit the talent they need. From an operating perspective top talent really needed a more nearly global base than either of these now have. That there is modest conflict in existing properties is an advantage. That both need revival is a challenge but one that could reap rich rewards if it works. I do not want to understate the challenge but I would not write of a deal either.
#24
#25