From the Aeromobile website (...and other sources):

12) How will social issues be managed during quiet times, such as night flights?
We have conducted extensive research into the social aspects of mobile phone usage. This research has been carefully considered in the development of AeroMobile. Cabin crew will have complete control of the system in flight and have the ability to enable and disable services as desired. For example this may mean discrete “text only” services during night time flights.

AeroMobile also believes very strongly in promoting an appropriate ‘etiquette’ for use of mobile phone services on aircraft. This includes passengers switching their phones to silent or vibrate mode and using the phone in a reasonable and considerate way. This situation is very similar to use of mobile phones in restaurants and cinemas on the ground.

16) How much will the service cost?
The cost of making a call and sending a text message is comparable with international GSM roaming tariffs. (From NYT...Text messages...will cost about $1...Voice calls ...will be billed at $3 to $3.50 a minute...)


Cheers,
Hansie