I'm not sure that B6 frequent fliers are any more attached to the brand than any of the more rabid legacy folks. The attachment may be FF point driven, something that B6 is actively avoiding, but I do not think that B6 pax are more loyal to the brand than any other carrier's pax.

I have no idea what humanity is with respect to air travel. I think I know what you mean, and I know that is part of the B6 marketing mantra, but it is a rather significant stretch to use that word most of the time.

The TrueBlue program is incredibly difficult to generate a free ticket on for the vast majority of the traveling public. The same people you dismissed in a previous post as never getting to use F or become elite are the ones who would be able to use the program to its fullest, so apparently now you are valuing their opinion. Everyone else is paying $$ to keep a B6 AmEx, lowering the value of their free ticket or is never gaining enough points to actually redeem. The point expiration is the most restrictive of any FF program I am familiar with, at least in the USA.

I give B6 a lot of credit. They've got the public convinced that they are the best experience in the sky (and in many markets they are certainly up there) and that they are going to be cheap. WN used to have that rep, and they still have the low-cost rep, even though they rarely are the cheapest. But, much like the passenger BoR, it is much more about marketing than reality.