Given the significant metropolitan-heteroflexible composition of this board, I can't see it losing me too many friends.

Anyway, it's all comely, thirtysomething SW4 housefraus and baby buggies the size of Vauxhalls at lunchtime. Labour cabinet ministers and The Gays, if you will, come later.

I am surprised more airlines don't do it. It wouldn't be hugely out of character for UA/AA/DL/CO to have U S A in big letters on the underneath. Or maybe that would be little more than a bullseye; wiser heads than me can judge.

I'd quite like some wag to put "Want to lose weight - ask me how" or "Earn £££s from home!"