Also, I've scanned almost the major areas of these boards, and spent 10-20 hours researching through Google, travel experts, etc. I "get" the basic criteria and picking goals, that said, it's hard to make heads or tails of a lot of it... some people sell books on this stuff, but it seems mostly related to getting cheaper biz travel.
Finally - just applied for and got an Amex Gold Card. Wasn't thinking strategically or maybe Starwood would have been the way to go, but after I'm an AMEX member for a while with a good record I'll see if they'll give me some bonuses for taking a Starwood or Platinum. So Amex Gold partners might be a consideration - that'll be my primary card going forwards. Thanks again.
-S