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Thread: Does ICHG need a REAL budget hotel brand?
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Old Jun 29, 2008 | 4:30 am
  #3  
Alice11
 
Join Date: Apr 2008
Location: London LON; Rome FCO
Programs: KM P, DL S | SPG G, HH S | Hertz PC, Sixt Plat
Posts: 1,370
I agree, it would be consistent to offer budget brands worldwide. A brand for every need, it looks like other hotel group did it successfully, look at Accor for example.
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