Highly doubtful. When have top tier flyers ever been given discounted fares (not talkin' upgrades or extra allotments in steerage for awards)? \

This really, really sucks. UA is giving the middle finger again to business travellers, as they perceive business travel as being inelastic on the demand side. Which isn't necessarily true.

How many business people, who *have* to fly for work, will now *have* to figure out how some technologies may better serve them (e.g., starting to use videoconferencing, etc.) so they don't have to fly at all anymore - or they fly a lot less; it would really be a brute force method of technology adoption. We've already seen it to some degree, but I have to wonder if this isn't going to further exacerbate the airlines' already precarious situation.

Will