If airlines want to compete on just price, they had better look over their shoulder as RyanAir is looking at setting up a US airline and also planning to fly TATL.
RyanAir has a solid business plan, and is one of the few airline stocks worth investing in. One of my mutual funds that invests only in overseas stocks holds only one airline stock among its portfolio, RyanAir Holdings, and it beefed up its holdings there last year by over 30%.
For the passenger, however, RyanAir is not very customer focused.