Operation "Star-Fish", catchy name. I wonder where UAL is going to come up with the ca$h to start up this low cost airline;

Cash to buy the planes,
Cash to sign the leases
Cash to buy the operational EQP.
Cash to pay the people, it not like current UAL employes are going to jump at the chance to work for it, and UAL can't force people to work either.

UAL already has a low cost carrier it's called United Express. UAL had a deal that would have allow the UAX carrier to double thier RJ fleet OVERNIGHT, the fact the UAL isn't exporing this route should be proof enough that the people running the company aren't serious about pulling out of this BK.