I fail to see how anyone "abused" any of these promos if they acted within the rules established in the promotions themselves. The fact that some people decided to load up on magazines thru the ValueMags promotion (or pudding thru Healthy Choice) is not abuse in my view, regardless of how many magazines they may have bought. I don't recall there being any limit and GoldPoints was certainly within their rights to pull the plug early on the promo. For every promo that's offered, are we supposed to run a profit analysis for the company before deciding whether we should take advantage of it? I hardly think so.

Frankly, I put no stock in the view that we somehow ruined something because we made purchases in large quantities or were able to find more benefit in an offer than was perhaps intended by the offeror. And for every example cited of where a promo failed, we could probably also cite an offer where the miles/points promised were never provided.