Amen to this. I too can attest that in general, and there are exceptions, that behavior in the back of the plane is a lot worse. Now, I guess this guy is suggesting that airlines treat a 100K pax the same as a flyer that will fly the airline once solely on price probably never to be seen again.

Just about every consumer business out there has a loyalty program to one extent or another, aimed at constant repeat business. This jerk needs to get a job.