VX are going to cut their "off-peak capacity" by 10% and increase their "high demand" routes. I don't like to hear of capacity cuts, but it sounds like a good tactic to try increase overall loads.
I wonder if this will affect their planned ORD expansion? the ORD routes would probably be classed as "high demand".
SAN FRANCISCO, June 17, 2008 (PRIME NEWSWIRE) -- Virgin America, the California-based carrier, today announced it will add flights on select high-demand routes, while reducing capacity on off-peak flights this fall, to adjust for seasonal consumer demand for air travel amid high fuel prices. The carrier will add select flights on new and high demand routes. Other than targeted cuts to off-peak flying, the carrier's business model remains the same with no changes to fleet or growth plans, planned new routes or cities, or cuts to its still growing workforce.
http://www.primenewswire.com/newsroo....html?d=144792