I'd agree with this, but I don't think that they do a great job of marketing it (or perhaps I just turn a cynical blind eye to airline advertising). When I started flying a lot last year, I was paying $44 each way every week to buy into E+ at checkin...I had no clue that E+ Access existed for about the first 6 weeks. It took me 9 weeks to reach 2P...so nigh on $800 that I didn't claim in expenses. I would have jumped at E+ Access if I had known about it soon enough.