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Thread: Upselling
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Old Jun 7, 2008 | 2:58 pm
  #6  
Gajan
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Originally Posted by FlyerJack
Also, they do not have a great upselling strategy. If I normally spend EUR 10000 with KLM one year, surely it would be better for KLM if I spent EUR 13000?
Yes, it would be better if you spent more. But, what is that extra €3.000 revenue compared to the loss that they might make due to not being to sell those seats to others [opputrunity costs]?
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