I am surprised that KLM does not do more to upsell to heir customers.

Yes, there is now the seating upsell in economy, worth 50 EUR. But why not upselling where the big money is? Upselling to business class.

I fly with KLM regularly, about 70000 miles a year. My flight patterns are very predictable. I buy the cheapest economy seats above V or N class. I fly one route only, 5 to 6 times a year. With a possible trips to a second destination.

Now, I am willing to pay more for better service.

Yet they do not target their offers to me or even try to upsell. If there are free seats in C, why not try to sell them to me for a reduced price just before departure? I normally fly in economy anyway, and KLM should know that by now. Surely they would prefer their clients to pay them more money, no?

I understand that if it became a rule that frequent economy passengers was offered upsells to business class that some would speculate in this and not buy a WBC ticket, but on the other hand. Most WBC tickets are not paid by the people who fly, but by companies. There is a big difference. These companies would not face the risk that their employee or client could possible be placed in economy.

I also think there is money to be made upselling food service on board. I would gladly pay 10, 20, 30, 40 even 50 EUR for a nice meal in economy. Depending on the quality, of course.

KLM does not understand the possibilities here. But what really makes me think that their marketing department might not be among the most dynamic ones, is that KLM does not know me as a person. By that I mean that I get no targeted offers related to my travel history. With SMS, the internet etc it has never been easier to contact individuals. Why don't they? Upselling should also be a part of targeted marketing to individual KLM customers.