Originally Posted by
docr775
FAA rules. It has a lot to do with safety. In case of a crash landing, or a mishap during takeoff the ground crews should be able to get to the right spot to help and save lives.
They need to see inside.
This rule exists because of several instances in the past during plane crashes, ground crew could not help properly. After enquiry commission recommended that such rules be implemented because the hearing in such enquiry revealed that lives could have been saved. Now it has become a FAA (Federal Aeronautics Administration) rule.
Federal
Aeronautics Administration?

Where did you come up with that?
After reading this thread, I am somewhat confused about windowshade policy. Here is what I believe to be true:
1) there is no F.A.R. concerning windowshades (at least, no one has pointed to a specific regulation. If I have time, perhaps I will do my own search);
2) CO's policy is that FA's not instruct passengers to lower their shades for IFE purposes;
3) CO Express may or may not have a policy that requires exit row windowshades to be up during takeoff and landing.
With respect to number 2), I routinely hear FA's making such an announcement despite the policy.