Larkspur doesn't appear (on the website) to have a true loyalty program. Larkspur Premier is marketed as a small-midsize business program.

The benefits:

10% off best available rate (which is higher than AAA anyway so really not a big benefit)
early check-in
late check-out
no membership fee (I don't know hotels that charge a membership fee to their program)
personalized online booking code to access all Larkspur hotels (emphasis theirs -- wouldn't it behoove them to make all of their hotels bookable online anyway?)
exclusive promotions throughout the year
complimentary internet access, wired and/or wireless (all of their hotels already have free internet for all guests anyway)

Unless the "exclusive promotions" are REALLY fantastic, I just don't even see much benefit. There are no different levels of status -- they don't count how many nights you stay per year to be rewarded by status, there are no upgrades no matter how many nights or stays you accrue, not even points to redeem for upgrades or free nights or anything at all.

Am I missing something? Is there another Larkspur program I'm unaware of? I have to stay at one of their hotels for a LONG stay, with several rooms (even a business suite) booked. If there is a loyalty program to earn points and upgrades, I'd love to know about it. Thanks.