Is anyone aware of any past promotions using miles to sell newspapers? Perhaps coupons printed in papers like they are on Kellogg's boxes?

In my industry (newspapers) I regularly hear about how we need to increase single-copy sales, how we need to get new subscriptions, how to get Sunday-only readers to continue reading Monday through Saturday, etc., etc.

Seems like there would be good opportunity here if a newspaper partnered with an airline on that, no? But I keep thinking the big paper for many flyers(USA Today) would have already done this if it's feasible.

Any thoughts ?