CO did it with CALite. Bethune quickly dumped it, and the GSO hub realizing that it wasn't creating any real value or financial savings.

US did it with Metrojet. It was piece of .... and run poorly.

What, pray tell, is UA going to do that these two didn't. What, pray tell, is UA going to do to really compete effectively with SW??

And, will this be just like Delta's new "lite"?

Puh-leeze.