<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by B Watson:
Re the original comment, I am PPS and the real benefit is KILLER service and recognition - they make you feel like they will move mountains for you. This would have no value in a no wavers and favors environment like UA.</font>
B Watson makes a very fine point: it is the absolutely amazing service (read: product) that SQ can provide that wins revenue. Remember, people, what United needs now is REVENUE, not loyalty (regardless of whether such loyalty is inspired by a convoluted upgrade system). Therefore, a PPS system is only appropriate if it can deliver a fine frequent flier product - one that inspires people to book United because there is a unique reward.