Inside Europe I tend to look at SAS first, and if I can't get 100% points, look for something on another airline in the same price range that will. To Asia or the US, I like to stick with SAS when flying in M as I like the possibility to have my 10k point upgrade to Y.

In general I am flying enough that even with 25% I am re-qualifying no problems. As Someone83 mentioned, I think the price paid for 25% tickets most of the time deserve higher earnings; For the most part I like to see I get at least 1 point per SEK spent on a ticket, however the carrot of points upgrades longhaul is sadly enough to keep me getting beat by the stick of 25% earning allot of times.