It is in Bur Dubai--walking distance to the Al Gubaiba bus station. Bur Dubai may be a bit better than Deira as the traffic in Deira with the construction of the new Metro can be horrific during business hours. If you use a few extra points to upgrade to one of the executive floors they have breakfast in the lounge and snacks/drinks throughout the day. There are also two computers with free internet and a printer in the lounge.
It is good if you like eating in as Spinneys and Carrefour (two grocery stores) are a few blocks away and the rooms have a stove, microwave, etc..
It is not a luxury property by any means but the rooms are quite comfortable and you can walk to a few things and the bus can get you around from Al Gubaiba if you want to go down to Jumeirah beach or anywhere else.
If you call them in advance, they have a shuttle which can pick you up at the airport. They charge 40 dirhams and the driver will meet you as soon as you exit customs and take you right to the hotel.
It is a great value in the winter when rates at other hotels can be very high. Less so in the summer or during Ramadan when the rates at other nicer hotels are much lower.