The problem though, is that 9W used to have some frequent flyer program deal with BA. I think 9W miles could be redeemed for flights on BA, but ever since 9W partnered with VS, that deal was scrapped. I don't think BA looks too kindly on airlines that show interest in its most "hated" competitor, VS. Although, BA's recent interest in CO, despite its alliance with VS, could blow that argument out of the water.