welcome to flyertalk

id strongly recommend checking out the sticky in this forum if you havent.

F companion tickets, MO free nights, and hotel upgrades are where the highest potential added value are.

miles are usually a much better value, but if you "pay with points" (1 cent per point) you can get FHR/companion/etc.

for rome >
J - check AC for flatbed on YYZ-FCO
F - LH, LX, SQ, AF