I was attracted by the business travel advice. But then I was hooked by the people and the ability to not only learn, but to help others.
The other key is Flyertalk's diversity. As a business traveler, I'm not really that interested in mileage runs and mistake fares, But I am interested in keeping on top of what all the good hotels, bars and restaurants there are in Timbuktu and there are others here who have the same interests. That is what continually interests me.