great...My internet connection at work comes out in Germany (even though I'm based in the UK) so my IP address makes it look like I'm not in the UK when I am.
It's always been a problem with google searches, now bmi are overlooking this problem with their own website. Won't affect me immediately but I'd expect some USA based customers to have the same problem. Most places at least give an obvious way to override the setting.
It has spurred me to explore the other international sites though -> Seem to be a few on-the-ground offers on the Canadian site.