I say we ALL write in to Speak Up about this. Whether they liste on not, they'll see hundreds of people unhappy and at least consider alternatives.

Why not charge the change fee based on one way or round trip? Why not based on distance of flight? Why not based on fare paid? Better yet, why not based on the time span of advanced purchase? ie. book 6 months out, $40 fee; 5 months out, $50, 4 months, $60, 3 months, $70, 2 months $80, 1 month $90, 2 weeks $100. Same-day confirmed change: $40 - $50 and allow free standby when available on a 2 flights prior and 2 flights after, as opposed to just 1 prior. Also, allow free standby on NONSTOP immediately prior, NOT connecting flight immediatlely prior - this happened to me in LAS and it is crazy. It would cost the company more to send me through another city!

Another thought: If one books a $59 ticket and needs to make a change to a new flight that is also priced at $59, they will be paying $159. However, if they just 'forget' about the original ticket, and rebook on the new flight, they will onyl be paying $118, a $41 savings! What's the incentive to pay the change fee? More importantly, jetBlue misses the opportunity to sell that seat on the original flight, because the customer refused to pay the $100 fee and bypass the system to just make a new booking.

I strongly agree: charge less when making the change online. I wonder if this will have any impact on the sales of refundable fares.