Being just like everybody else is not what jetBlue is about. I would argue that they could make more ancillary revenue by charging a LOWER fee rather than one that DISCOURAGES people from booking and/or changing a ticket. I used the credit I got back from cancelling my OAK-LGB-OAK ticket to get a seat with more room on my transcon. So jetBlue got my money for both tickets and I was totally satisfied with the whole process. Every time I have had credit remaining from a cancelation or change it has ENCOURAGED me to buy a new jetBlue ticket. I am going from SFO-AUS-SFO all in the same day tomorrow---for no other reason than to fly on jetBlue. If I would have totally lost all of my money if I couldn't go, I would not have booked the ticket at all.