And that is my logic. You can do all the math you want, but at the end of the day, I want to stay at properties I like at a chain that has properties in the locations I go to on business, and has properties at locations I want to redeem rewards at.

You could show me calculations that "prove" Starwood and Hilton and Hyatt offer better "return on investment" and I would still stay at Marriott. Why? Because there are no Hyatts where I go. And because I have stayed at way too many Hamptons and Four Points that were dumps. I rarely have that experience at Marriott, from FS down to Fairfield Inn.