I've noticed a lot of Korean Air ads in general this year, all over the country. Don't they offer more gateways in North America than any other Asian carrier? I'm sure some more brand awareness can't hurt them.

I'd personally like to see them in IAH but I could be content with MSP or DTW as well. I would also like to see it be a near-midnight flight to allow a morning connection in Seoul but it seems like nearly all of the secondary gateways KE flies to get noon or early afternoon flight that force a late day connection in Seoul getting into south asia REALLY late at night.