Thirsty passengers flying on Southwest Airlines may soon see the carrier's logo on a can of Deja Blue water.

Starting in June, the carrier's tail motif will appear cans of water for the inflight beverage service and at other company events.

Whitney Eichinger, a Southwest spokeswoman, said this was the first time the carrier had done any branding with Dr Pepper/Deja Blue.

"It's an additional branding outlet at no additional cost," she said.