It seems to me, the key to this new product is the Reserve Business Card feature of a 5% discount on all purchases directly from Delta. If you purchase a bunch of tickets from Delta each year--including A and I fares--the amount you will save with the 5% discount will be greater than the $450 annual fee ($9000 X .05 discount=$450 in savings). If you spend that much or more in a year, you wipe out the annual fee, and then some. Then, all the other benefits are just gravy.