Seems targeted since I have not received it... then again, maybe it's just late in arriving. On the other hand, I got a different email just now, with the following (pretty good) info - e-Rewards is adding more sponsors, and the values are actually not too shabby!
Originally Posted by e-Rewards email
At e-Rewards®, we are pleased to partner with many of the nation's most well-known companies, as they invite their customers to join the e-Rewards Opinion Panel and offer you a wide variety of Reward choices.
During the past 18 months, we've added several new Sponsors and Reward Partners, including two leading international airlines, Air France/KLM® and Virgin Atlantic®, along with a number of popular retailers, including Borders® and Macy's®.
EXCLUSIVE NEW REWARD CHOICES - ESPECIALLY FOR YOU
As one of e-Rewards most valued members you are now invited to redeem any of the following special reward opportunities available throughout 2008:
Redeem: Receive:
$45 of e-Rewards Currency - a $25 Macy's Gift Card
$50 of e-Rewards Currency - a $25 Starbucks Card
$55 of e-Rewards Currency - a $25 Target GiftCard
$90 of e-Rewards Currency - a $50 Macy's Gift Card
$100 of e-Rewards Currency - a $50 Target GiftCard
The new rewards have not yet hit the website, but this is great news... these are actual gift cards, not coupons based on a minimum purchase. Since I value airline miles at anywhere from 1-2 cpm, a $50 gift card is IMHO a better value than 2000 miles.
Now, if only I'd get the double rewards offer, too......

(Through which sponsor are you signed up?)