<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by LemonThrower:
However, not every piece of fine print is binding because most people don't read it and a lot of it is unconscionable (extremely unfair).</font>
They make it binding by saying that if you use their program -- whether it's a credit card, mileage program, or computer software -- you are explicitly agreeing to the terms and conditions that are in the fine print.
And saying, well, I didn't read the fine print ain't gonna get you very far in a court of law. Of course, the fine print can't violate the law. But as long as it is legal, they can enforce it and you have zero recourse.
That is why it is so important to read the fine print!