Keep in mind that Southwest is a very different beast from any other major FF program. Much better in many ways, but impossible to compare to AAdvantage or Mileage Plus.

Southwest's program is based on free tickets between two cities served by Southwest (all in the continental United States) and nothing else. It does this award very well, giving it at reasonable cost with no lack-of-availability BS.

AAdvantage provides hundreds of categories of awards on many airlines worldwide. It doesn't do the domestic R/T ticket award nearly as good as Southwest (although it does serve many more cities), but some people accept that because they are after first-class seats to Australia, Europe, etc.

In a way, I almost think Southwest deserves a different category at the Freddies. Perhaps LUV, JBLU, and a couple of others belong in a "US domestic-only" service category. Not a knock on these airlines, just a recognition that they serve a totally different market than the global airlines.