I am part of the migration away from loyalty programs. Two years ago I would have never considered priceline and in the past year I have had over a dozen priceline stays. I still want the nice hotel, but it gets old scrounging for points or miles at the low end with Holiday Inn Expresses, Hampton Inns and Fairfield Inns. I stayed in a Hyatt last night on priceline for a lot less than the Marriott-website booked Fairfield Inn cost me the night before. Unless there is some extra incentive, I'll forgo the loyalty program benes and just settle for any ole 3* or 4* hotel. Although all my hotel stays are expensed, it's just the right thing to do.